Menu
RIM hints at two BlackBerry 10 phones launching in early February

RIM hints at two BlackBerry 10 phones launching in early February

The company has bought a Super Bowl ad spot to help promote its new BlackBerry devices

Research In Motion has hinted that it will launch two new handsets early next month to accompany the release of its BlackBerry 10 operating system.

RIM is expected to unveil the phones at an event in New York City on Wednesday and will begin promoting BlackBerry 10 to consumers the following Sunday, Feb. 3, when it will air a TV commercial during the Super Bowl.

The sporting event attracts one of the largest TV audiences of the year in America, and companies pay millions of dollars for a 30-second advertising spot, underscoring how important it is for RIM that its new BlackBerry platform will be a hit. The same commercial will also air in Canada, RIM's home country.

In announcing its publicity plans Friday, RIM also hinted at when the phones will be available to consumers. It said the TV spot "kicks off a week of worldwide launch activity for RIM's BlackBerry 10 platform, along with the first two devices to run on the new platform."

If the commercial marks the start of a weeklong buildup to the launch, that would put the North American release of the phones at roughly the start of the second week in February.

The reference to two devices jibes with what the rumor mill has predicted for next week's event: the large-screen Z10 and a second device with a physical keyboard. Images supposedly of the Z10 have begun appearing on BlackBerry enthusiast sites.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags BlackBerry OSBlackberryresearch in motionconsumer electronicssmartphonesMobile OSesmobile

Upcoming

Slideshows

IN PICTURES: VMworld 2015 Asia-Pacific and Japan party (+ 32 photos)

IN PICTURES: VMworld 2015 Asia-Pacific and Japan party (+ 32 photos)

VMware recently held an Asia-Pacific and Japan party for its partners in San Francisco following two days of keynotes and sessions. Whilst mingling and enjoying drinks and finger food, the partners were joined by VMware management who also took the opportunity to let their hair down to have some fun.

IN PICTURES: VMworld 2015 Asia-Pacific and Japan party (+ 32 photos)
IN PICTURES: VMworld 2015 sponsor and partner showcase (+41 photos)

IN PICTURES: VMworld 2015 sponsor and partner showcase (+41 photos)

VMware's sponsors and partners used the opportunity at VMworld 2015 to showcase some of their technologies. At an exhibition hall, these vendors educated those that popped by their stands on these solutions and addressed some of the issues surrounding mobility, datacentres, and the Cloud. SOme of the big names there included f5, Palo Alto Networks, HP, Intel, Samsung, and Symantec.

IN PICTURES: VMworld 2015 sponsor and partner showcase (+41 photos)
IN PICTURES: VMware's VMworld 2015 day 1 (+13 photos)

IN PICTURES: VMware's VMworld 2015 day 1 (+13 photos)

VMware has kicked off VMworld 2015 in San Francisco and the first day saw keynotes from its president and CEO, Carl Eschenbach; executive vice-president and general manager, Bill Fathers; and executive vice-president and general manager of SDDC, Raghu Raghuram; amongst others. VMware also made Cloud-related announcements and demonstrated its latest technology.

IN PICTURES: VMware's VMworld 2015 day 1 (+13 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments