Bluechip takes on Lexar and Crucial

Enters partnership to meet SMB storage demands

Australian technology distributor, Bluechip Infotech, has expanded its storage arsenal signing on Lexar and Crucial.

It will be taking on Lexar's memory cards and USB drives, as well as Crucial's DRAM and SSDs to its value-added resellers (VARs) and system integrators (SIs).

According to Lexar and Crucial national sales manager, Richard Clarke, the vendors entered the agreement on the back of strong demand from the SMB market. Bluechip was chosen for its expertise in the segment and how small and medium businesses operate.

Bluechip senior product manager, Janis Yang, said a number of customers were inquiring about improving the performance of their clients’ fleet of computers without necessarily replacing them.

“DRAM and SSDs are increasingly relevant for small and medium businesses as they seek out ways to improve efficiency and reduce costs in an increasingly technology-dependent environment,” Yang said.

More about: Bluechip, Bluechip Infotech, Crucial, Infotech, Lexar
References show all
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: reseller, Lexar, partnership, vendor, agreement, Crucial, distributor, bluechip infotech, channel, partner
ARN Directory | Distributors relevant to this article
Bluechip Infotech , Leader Computers
ARN Directory | Vendors relevant to this article
Crucial
Get exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory
Microsites

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

 

Latest News

02:26PM
Splunk exec defects to tech disruptor Elasticsearch
12:48PM
JCurve acquisition to boost telco play following $A2.5m capital raising
11:16AM
Vodafone tackles FIFA World Cup with $5 roaming in Brazil
10:47AM
Kim Dotcom says he's set to get assets back
More News
24 Apr
The China Healthcare ICT Conference 2014
05 May
CeBIT Australia 2014
06 May
Oracle Day 2014 - Across 2 Cities
06 May
Oracle Day 2014 - Across 2 Cities
View all events