Bluechip takes on Lexar and Crucial

Enters partnership to meet SMB storage demands

Australian technology distributor, Bluechip Infotech, has expanded its storage arsenal signing on Lexar and Crucial.

It will be taking on Lexar's memory cards and USB drives, as well as Crucial's DRAM and SSDs to its value-added resellers (VARs) and system integrators (SIs).

According to Lexar and Crucial national sales manager, Richard Clarke, the vendors entered the agreement on the back of strong demand from the SMB market. Bluechip was chosen for its expertise in the segment and how small and medium businesses operate.

Bluechip senior product manager, Janis Yang, said a number of customers were inquiring about improving the performance of their clients’ fleet of computers without necessarily replacing them.

“DRAM and SSDs are increasingly relevant for small and medium businesses as they seek out ways to improve efficiency and reduce costs in an increasingly technology-dependent environment,” Yang said.

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