Menu
Bluechip takes on Lexar and Crucial

Bluechip takes on Lexar and Crucial

Enters partnership to meet SMB storage demands

Australian technology distributor, Bluechip Infotech, has expanded its storage arsenal signing on Lexar and Crucial.

It will be taking on Lexar's memory cards and USB drives, as well as Crucial's DRAM and SSDs to its value-added resellers (VARs) and system integrators (SIs).

According to Lexar and Crucial national sales manager, Richard Clarke, the vendors entered the agreement on the back of strong demand from the SMB market. Bluechip was chosen for its expertise in the segment and how small and medium businesses operate.

Bluechip senior product manager, Janis Yang, said a number of customers were inquiring about improving the performance of their clients’ fleet of computers without necessarily replacing them.

“DRAM and SSDs are increasingly relevant for small and medium businesses as they seek out ways to improve efficiency and reduce costs in an increasingly technology-dependent environment,” Yang said.

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags resellerpartnershipLexaragreementvendordistributorCrucialchannelbluechip infotechpartner

Upcoming

Slideshows

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)

Nutanix recently held its customer and channel event, .NEXT, in Sydney. The event, held at the Sheraton on the Park saw attendance from more than 150 channel and technology partners and customers. It was the first in a series of events Nutanix is holding in A/NZ in August and September, the objective of which is to brief partners and customers on “what’s next” in the design and management of datacentre technology.

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)
IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)

IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)

Some of the sponsors of ARN's inaugural EDGE 2015 event got together at the ARN office for a debrieef of the event. Over some drinks and cheese, these attendees got an update on some key statistics that arose from the EDGE event and discussed potential topics and improvements that can be made at next year's event.

IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)
IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

ARN hosted a distributor roundtable at Cafe Del Mar in Sydney, at which attendees and their partners discussed the changing role of the traditional IT distributor. They spoke about the challenges of digital disruption, the blurring lines of the channel in the age of digital transformation, and examined the ever-evolving business models. This roundtable was sponsored by Distribution Central, Exclusive Networks, Rhipe, and Hemisphere Technologies. Photos by ARN Editorial Director, Mike Gee.

IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments