Telstra taps into the app space with new business

Creates new Global Applications and Platforms business

Telstra is aiming to grab a slice of the software market, creating a new Global Applications and Platforms business, as it looks to build new growth opportunities.

The new group will part of the Innovation, Products and Marketing business unit, led by group managing director, Kate McKenzie.

It will operate as a startup company and will be built up in the next three years, McKenzie said. It will take effect as of February 1.

The telco has hired Charlotte Yarkoni to head up the new unit, starting on March 1.

Prior to joining Telstra, Yarkoni worked for EMC, VMware and AT&T.

The business will comprise of new and existing employees, and will also work along side Telstra’s Applications and Ventures group.

McKenzie said the group would help set the company up for future success in a highly competitive segment.

“Our industry is changing rapidly,” McKenzie said. “The future is in the software layer and there is an application for absolutely everything.

“With successful over the top (OTT) players growing exponentially, we need to continue to find ways to take challenger positions in this space. Telstra is moving from providing mobile and internet services to encompassing applications and integrated services.”

2014 ARN Women in ICT Awards - Nominate Now!: Nominations have opened for WIICTA 2014 and will stay open until October 22. But don't be late, be among the first in and NOMINATE NOW!!!

Tags OTTkate mckenziesoftwareapplications marketemcTelstraVMware

More about AT&TAT&TEMC CorporationTelstra CorporationVMware Australia

ARN Directory | Distributors relevant to this article

Comments

Comments are now closed

 

Latest News

06:45AM
IBM prepares for a post-silicon world
03:17PM
Acer launches four Chrome devices under $400
02:23PM
In brief: ACS hunts for new CEO after Patterson exits
01:38PM
Google Nexus 9 pre-sales start at $479
More News
21 Oct
NewLease & Red Hat Breakfast Briefing (Melbourne)
21 Oct
DCIM Solutions Architect
22 Oct
NewLease & Microsoft Technical Sessions
23 Oct
NewLease & Red Hat Breakfast Briefing (Sydney)
View all events