Telstra taps into the app space with new business

Creates new Global Applications and Platforms business

Telstra is aiming to grab a slice of the software market, creating a new Global Applications and Platforms business, as it looks to build new growth opportunities.

The new group will part of the Innovation, Products and Marketing business unit, led by group managing director, Kate McKenzie.

It will operate as a startup company and will be built up in the next three years, McKenzie said. It will take effect as of February 1.

The telco has hired Charlotte Yarkoni to head up the new unit, starting on March 1.

Prior to joining Telstra, Yarkoni worked for EMC, VMware and AT&T.

The business will comprise of new and existing employees, and will also work along side Telstra’s Applications and Ventures group.

McKenzie said the group would help set the company up for future success in a highly competitive segment.

“Our industry is changing rapidly,” McKenzie said. “The future is in the software layer and there is an application for absolutely everything.

“With successful over the top (OTT) players growing exponentially, we need to continue to find ways to take challenger positions in this space. Telstra is moving from providing mobile and internet services to encompassing applications and integrated services.”

FILL IN THE SURVEY - AND YOU COULD BE A WINNER: ARN wants to hear from YOU. Tell us how you run a successful business and you could win an adrenaline-fuelled adventure of your choice. COMPLETE THE ARN SURVEY.

Tags OTTkate mckenziesoftwareapplications marketemcTelstraVMware

More about AT&TAT&TEMC CorporationTelstra CorporationVMware Australia

ARN Directory | Distributors relevant to this article

Comments

Comments are now closed

 
Computerworld
CIO
Techworld
CMO

Latest News

06:27PM
PS&C acquires Pure Hacking for $8.3 million
05:37PM
Melbourne IT profit takes a tumble
04:32PM
WESTCON IMAGINE 2014: Resilience that saved QF32 will help IT companies survive,...
04:30PM
SME business sentiment falls
More News
28 Aug
CA IT Leaders Forum ’14 Canberra
29 Aug
CA Expo ’14 Perth
08 Sep
ITIL Foundation (incl. Exam)
10 Sep
CPX 2014
View all events