EDGE 2015 is starting in

Find out more EDGE 2015
Menu
Big Data vendor market perception positive in 2012: Ovum

Big Data vendor market perception positive in 2012: Ovum

Amidst suggestions the subject was over-hyped

Sentiment surrounding Big Data vendors remained positive last year, despite sceptics’ suggestions that the subject was over-hyped, according to independent research firm, Ovum.

In a new research note, Big Data: what’s hot, what’s not according to the Twitter stream (Jan 12), Ovum presented the findings from its analysis of data which ranked Twitter mentions and sentiment of vendors (and open source organisations) associated with the Big Data market in 2012.

“Given the level of build-up and suggested hype, it surprised us that sentiment expressed about Big Data vendors still remained so positive in 2012,” Ovum principal analyst, Tony Baer, said.

“What’s also interesting is the degree to which Big Data became a business, not just a technology story in 2012.”

According to Ovum, while positive mentions of Big Data vendors outnumbered negative mentions by 3:1, negative sentiment spiked in November, due to headlines over HP’s troubled acquisition of Autonomy.

The study also found the Twitter data provided a glimpse into vendor brand recognition with Big Data, showing an awareness about harnessing “the Internet of things” to generate business insights.

“While Twitter streams are not a scientific focus group for detecting brand awareness, they provide a valuable window on market thinking,” Baer said.

“The data showed that while some players successfully scored high recognition in Twitter mentions, other enterprise players need to better focus their message to get Big Data recognition.”

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags findingsovumresearchstudybig data

Upcoming

Slideshows

In Pictures: 7 things we hate about Twitter

In Pictures: 7 things we hate about Twitter

You probably either love Twitter for its quirkiness and brevity or see it as a pointless waste of time. After nearly a decade on the social scene, Twitter still needs to improve its user experience and fill in notable gaps in the service. These seven problems are long overdue for a fix.

In Pictures: 7 things we hate about Twitter
IN PICTURES: EDGE 2015 - Sponsor Briefing

IN PICTURES: EDGE 2015 - Sponsor Briefing

With EDGE 2015 rapidly approaching, ARN and Reseller News NZ held a Sponsors Briefing where ARN publisher and president, Susan Searle, and Events Manager, Alexandra West, ran through the considerable logistics in detail. Attendees then enjoyed some splendid canapes and drinks. EDGE is designed to bring the A/NZ channel together in a collaborative and educational environment. Themed around channel channel leadership, EDGE will be held at the Sheraton Mirage, Port Douglas, July 20-23. Photos by MIKE GEE.

IN PICTURES: EDGE 2015 - Sponsor Briefing
In Pictures: Robots that cook, clean, sing and dance

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments