EDGE 2015 is starting in

Find out more EDGE 2015
Menu
Microsoft to raise Windows 8 upgrade prices 400 per cent

Microsoft to raise Windows 8 upgrade prices 400 per cent

When discount ends in less than two weeks, Windows 8 Pro upgrade jumps to $US200

Microsoft has announced Windows 8 upgrade price increases of as much as 400 per cent that will take effect February 1, when a three-month promotional discount ends.

The current $US39.99deal for a Windows 8 Pro upgrade expires in less than two weeks, on Jan. 31. At that point, higher prices similar or identical to those for Windows 7 will move into place, Microsoft spokesman Brandon LeBlanc confirmed Friday.

An upgrade from XP, Vista or Windows 7 to Windows 8 Pro will cost $US199.99 starting February 1, LeBlanc said, a five-fold increase. The Windows 8 Pro Pack, which upgrades a copy of Windows 8 - the edition installed on most consumer PCs - to the more capable Windows 8 Pro, will run $US99.99, a 43 per cent jump from the promotional price of $69.99.

Microsoft will also add a new SKU to the mix that upgrades XP, Vista or Windows 7 to Windows 8, not the Pro edition. The price: $US119.99.

The Windows 8 and Windows 8 Pro upgrade prices are identical to the suggested list prices for Windows 7 Home Premium and Windows 7 Professional upgrades, but the Pro Pack's $US99.99 is 11 per cent higher than what Microsoft charged for the "Anytime Upgrade" from Windows 7 Home Premium to Windows 7 Professional.

The prices were not surprising, as numerous retailers had long cited the after-discount costs for Windows 8 Pro and Pro Pack. The only real news was the availability of a Windows 8 upgrade, something that Microsoft had previously declined to confirm.

LeBlanc also noted that download and boxed copy prices were the same, a pricing practice Microsoft has used before.

Although Microsoft was applauded last summer when it unveiled the $US39.99 Windows 8 Pro upgrade, Friday's final price tag revelations show that Microsoft has little interest in mimicking Apple. Last year, Apple sold OS X 10.8, aka Mountain Lion, for $US19.99. In 2011, Apple charged $US29.99 for Lion.

Last summer, when Microsoft revealed the Windows 8 Pro discount, Stephen Baker, an analyst with the NPD Group, pointed out that it wasn't in the Redmond company's interest to dramatically drop the price. Microsoft's goal, said Baker, was to sell new PCs, not get customers to upgrade old ones.

"It behooves Microsoft to get people to move to new hardware, so they're not going to make an upgrade extraordinarily cheap," Baker argued then. "This [upgrade cycle] is even more about hardware. Microsoft wants people to get off XP and into the new different types of hardware."

While customers have until the end of the month to take advantage of the Windows 8 Pro and Pro Pack discounts, other deadlines have already come and gone: The Windows 8 previews expired Tuesday, Jan. 15. Since then, the free previews have automatically restarted every one or two hours, and on-screen messages have told users that they must upgrade to a paid license.

More information on Windows 8's upgrade paths can be found on Microsoft's website.

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags applicationsMicrosoftsoftwareoperating systemsIT Business

Upcoming

Slideshows

In Pictures: 7 things we hate about Twitter

In Pictures: 7 things we hate about Twitter

You probably either love Twitter for its quirkiness and brevity or see it as a pointless waste of time. After nearly a decade on the social scene, Twitter still needs to improve its user experience and fill in notable gaps in the service. These seven problems are long overdue for a fix.

In Pictures: 7 things we hate about Twitter
IN PICTURES: EDGE 2015 - Sponsor Briefing

IN PICTURES: EDGE 2015 - Sponsor Briefing

With EDGE 2015 rapidly approaching, ARN and Reseller News NZ held a Sponsors Briefing where ARN publisher and president, Susan Searle, and Events Manager, Alexandra West, ran through the considerable logistics in detail. Attendees then enjoyed some splendid canapes and drinks. EDGE is designed to bring the A/NZ channel together in a collaborative and educational environment. Themed around channel channel leadership, EDGE will be held at the Sheraton Mirage, Port Douglas, July 20-23. Photos by MIKE GEE.

IN PICTURES: EDGE 2015 - Sponsor Briefing
In Pictures: Robots that cook, clean, sing and dance

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments