Acer launches customer-driven recycling program

Rewards for customers who hand in old products

Electronics vendor, Acer, launched a ‘Recycle and Reward’ program on January 18 which aims to reduce the amount of computer waste sent to landfills in Australia.

The scheme is in line with Acer’s goal of reducing computer waste by one million kilograms in 2013, equal to 30 per cent of the converted weight of products imported into Australia by the vendor during its 2011/12 financial year.

This target will increase progressively each year with the ultimate target of 80 per cent by 2023.

To participate in the initiative, customers must first register throughAcer’s Web site, at which point they are able to hand in their old computers at any Australia Post outlet to be sent back to Acer for “environmentally responsible disposal.”

To ensure this, Acer has engaged the services of Reverse E-Waste. According to the vendor, returned items will be disassembled and the components will be categorised into commodity types. Once separated, each commodity will move into local and international processors for refining, purification, and recycling.

Items that can be submitted include notebooks, netbooks, desktops (minus monitor), all-in-ones, and tablets. All brands are being accepted.

Once Acer receives the equipment, participants will be issued a $10 voucher to spend online at the Acer Store.

“It is important to give Australians an easy option for disposing end-of-life computer products,” Acer Australia operations director, Andrew Bosch, said. “The ‘Recycle and Reward’ initiative is designed to lower the environmental impact of hazardous materials in landfill through responsible recycling techniques while also rewarding our customers.”

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