Adobe expands Cloud offering in A/NZ

Shifts from a traditional licensing to subscription based model

Adobe Systems Incorporated has expanded its Cloud offering with the launch of Adobe Creative Cloud for teams in A/NZ, a new membership option tailored for SMBs.

The solution follows a move by Adobe to transform the way it provides products to customers from a traditional license ownership model to a subscription based model.

Adobe A/NZ head of channel, Steve Martin, said the solution improves opportunities for channel partners as it represents a fundamental change for resellers with a new VIP option.

According to Martin, the new Adobe Value Incentive Plan (VIP) will allow resellers to develop a stronger relationship with their customers by offering Creative Cloud for teams with no minimum license requirement, easy management, immediate deployment and automatic compliance.

“It is a positive way for new customers to get in and get access to all of our tools and technologies.

That presents the channel with a great opportunity to find and bring new customers into the Adobe world,” Martin said.

“Our key message for the partners is get engaged with your customers now, invite them to join the VIP program, and start purchasing subscriptions because if you don’t invite your customers, sooner or later, another partner will.”

As per the terms of the VIP, a customer can only have one partner connected to the VIP account, tightening the purchasing power with the customer. It also enables the customer to deploy a new user whenever they want to, without the need to contact the reseller beforehand.

From a customer point of view, they are able to get access to Adobe’s technologies as they get released or updated.

“We’re now able to provide our customers with real time access to our suite as they come available. In addition to that, providing a range of new collaboration tools that let customers work in teams from different locations and share the content that they create,” Martin said.

Creative Cloud for teams provides access to all Adobe Creative Suite 6 applications including Acrobat, Adobe Muse, Acrobat XI, Lightroom 4, Edge tools and services. In addition, it offers administrative tools for centralised license purchase and management, increased storage capacity, and expert services.

“Adobe’s transformation to the Cloud began with a pilot program in A/NZ before being rolled out around the world in 2012. Embracing Cloud based models is the logical way to move forward. It provides the type of services that customers are demanding today,” Martin claimed.

He added that Adobe aims to make Creative Cloud the ultimate hub for creative teams, where they can tools; store and collaborate across their workplace, and ultimately showcase their creations.

He said the opportunity for Adobe lay in breaking the barriers to new customers.

“Some 40 per cent of new customers have subscribed to our Creative Cloud Individual and we are expecting to see a similar reflection in Creative Cloud teams,” Martin said.

Adobe Creative Cloud for teams is available for $87.49 per month (with an annual commitment).

Existing CS3 and later customers who have previously purchased Creative Suite software through a volume licensing program are eligible to buy it at $62.99 per user per month.

It is available for all platinum, gold and certified partners and as it looks to engage more customers and partners, it has created a 20 per cent deal registration rebate for deals that are five seats or more.

Tags Cloudadobevalue incentive programsolutionschannelprogram

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