TCL Multimedia to feature in Iron Man 3

Partnership to involve brand placement, promotions, and authorised usage of creative elements

Chinese-headquartered consumer electronics vendor, TCL Multimedia, has entered a strategic collaboration with the Iron Man film franchise through brand placement, joint promotions, and authorised usage of creative elements.

The agreement will see TCL smart TVs, particularly its 110-inch 4K full HD 3D LCD TV, Cloud technology and mobile handsets featured in Iron Man 3, which is set to hit Australian cinemas on April 25, and the US on May 3.

“TCL has attached great importance to the collaboration with Hollywood,” TCL CEO, Zhao Zhongyao, said. “Through this cross-industry collaboration, we are looking at introducing our latest smart products to consumers from around the world via a range of different brand promotion activities associated with the Iron Man 3 theme.”

This partnership is not TCL’s first big screen stint, having already collaborated with Transformers 2, Transformers 3, The Avengers, Batman: The Dark Knight Rises, and Cloud Atlas.

According to a statement from its distributor, these tie-ups have occurred as “TCL has been aiming to at showcasing to consumers… its innovations and technologies, as well as the young, trendy and internationalised element of its brand charisma, through the influential international blockbusters.”

Follow Nermin Bajric on Twitter: @nermin_au

More about: TCL
References show all
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: marketing, hardware, smartphone, products, 3d, TCL Multimedia, tv, Iron Man 3, Hollywood
Get exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory
Microsites

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

 

Latest News

02:26PM
Splunk exec defects to tech disruptor Elasticsearch
12:48PM
JCurve acquisition to boost telco play following $A2.5m capital raising
11:16AM
Vodafone tackles FIFA World Cup with $5 roaming in Brazil
Apr 17
Kim Dotcom says he's set to get assets back
More News
24 Apr
The China Healthcare ICT Conference 2014
05 May
CeBIT Australia 2014
06 May
Oracle Day 2014 - Across 2 Cities
06 May
Oracle Day 2014 - Across 2 Cities
View all events