Global smartphone shipments to exceed one billion in 2013: Deloitte

But one in five will not use their smartphone to connect to the Internet

Global shipments of smartphones are expected to exceed one billion units for the first time in 2013, according to a report by professional services firm Deloitte. This means that the installed base of all smartphones is likely to be close to two billion by the end of the year.

While usage of the devices will increase, however, there will also be a rise in the number of consumers using them for only basic functions such as voice, text and photos. In 2012, only 79 percent of smartphone owners in the UK used their device to access the Internet.

This is likely to continue in 2013, with Deloitte predicting that hundreds of millions of smartphone owners will not be on a data package. The report predicts that one in five may never or rarely (less than once a week) connect to the Internet in 2013.

Reasons for this basic use of devices include limited functionality of entry-level and second-hand devices, as well as a lack of interest among users in using 'smart' capabilities.

Deloitte also cites the lack of understanding or affordability of data tariffs, and the absence of a cellular or Wi-Fi infrastructure in some parts of the world as reasons for low-level usage.

"Smartphones have been a phenomenal success and are likely to remain so in 2013. However while smartphones' shipments and installed base should continue to grow, they are likely to be used in different ways by different users," the report states.

"Smartphone owners should not be considered homogenous. Even across the same model, usage is likely to vary considerably."

Deloitte said that understanding the diversity of smartphones and smartphone owners is critical to any company attempting a "mobile centric" strategy.

This strategy needs to respect the diversity of the smartphone user base and also acknowledge the reluctance or financial inability of a large number of smartphone owners to use a smartphone for data.

Meanwhile app developers should be careful about where they focus their resources, as owners of entry-level and older smartphones are unlikely to have significant personal budgets set aside for purchasing apps. This may cause their appetite for accessing app stores to diminish, warned Deloitte.

Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: Deloitte, Mobile &amp, Networking, wireless
Get exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory
Microsites

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

 
Computerworld
CIO
Techworld
CMO

Latest News

03:39PM
Cloud an alternative to growing IT complexity: Schneider Electric
02:49PM
Telstra partners New Zealand firm Mako Networks
02:33PM
Fujitsu and Panasonic join forces in new semi-conductor business
12:12PM
HP unveils its flash-driven XP7 storage
More News
05 May
CeBIT Australia 2014
06 May
Oracle Day 2014 - Across 2 Cities
06 May
Oracle Day 2014 - Across 2 Cities
06 May
IM Experience
View all events