Dell scraps Android smartphones in favour of Windows 8 tablets

The company’s VP of global operations says the Android smartphone ecosystem needs a lot of investment in order to be really successful

Dell doesn't plan on returning to the Android smartphone market any time soon, announcing that it will focus instead on creating Windows 8 touch-enabled computers and tablets.

The company's VP of global operations, Jeff Clarke, spoke at the Dell World conference in Texas this week, saying the Android smartphone ecosystem needs a lot of investment in order to be really successful. With Android, Google and Amazon sell devices at no profit margin, or at a loss, only to make up for it in advertising or content revenues.

But purely as an Android manufacturer, with low margins on such devices, there wasn't enough in the business for Dell it seems. Last year, Dell axed its Streak lineof Android devices in the U.S., though some versions of the devices were still available in Asia for a limited period after that.

We've been really clear about smartphones we're not going to do smartphones. We're not going to be in the smartphone hardware business, Clarke said. We're going to provide smartphone solutions, we're going to be the preferred BYOD provider of solutions in the marketplace.

What the Windows 8 future holds

Windows 8 will instead be Dells focus, specifically for touch-enabled devices. We believe Windows 8 brings a lot to the tablet market. It allows us to put tablets in the hands of our customers with a form and a set of management tools they are very used to using, Clarke said.

In the current lineup, Dell has an XPS 12-inch convertible Ultrabook running Windows 8 that starts at $1,200, an XPS 10-inch tablet running Windows RT starting at $500 and a Latitude 10-inch tablet running Windows 8 Pro, starting at $650 after several savings.

Dell's Windows 8 and Windows RT tablets are in line with Microsoft's own line of Surface tablets, which have not been selling very well, according to analyst estimates. Microsoft is on track to sell some 500,000 Surface RT tablets in the December quarter, below expected sales of up to 3 million. Staples stores have started selling Surface tablets, a move that seems intended to boost sales figures for the device.

Dell is currently the number three PC manufacturer after HP and Lenovo, according to IDC figures, but the companys shipment slipped 14 percent year on year. Its revenues also dropped 11 per cent year on year.

Sponsored Content: Collaboration has become the new movement in IT. Servers will become an integral part of this industry transition. Click here to learn more.

Join the ARN newsletter!

Error: Please check your email address.

Tags Androidhardware systemssmartphonesWindowssoftwaretabletsoperating systemsDellconsumer electronicsGoogleWindows 8

More about Amazon Web ServicesDellGoogleHPIDC AustraliaLenovoMicrosoftStaples

ARN Directory | Distributors relevant to this article

ARN Directory | Vendors relevant to this article

 

Latest News

08:27AM
The 'grinch' isn't a Linux vulnerability, Red Hat says
07:59AM
Hybrid cloud adoption set for a big boost in 2015
07:24AM
Worst security breaches of the year 2014: Sony tops the list
06:23AM
Messaging app Line buys Microsoft's MixRadio music-streaming app
More News
05 May
CeBIT Australia 2015
27 May
World Business Forum Sydney
View all events