M2 reignites Commander brand

Launches new branding campaign targeting SMBs and NBN

ASX-listed M2 Telecommunications (ASX:MTU) plans to revive the Commander name in the market launching a new branding campaign.

The branding initiative was several months in the making and features a new tagline aimed at SMBs to “Take command” of their business. It aims to reflect Commander’s telecommunication offerings and reinstate that it supports small businesses to take control of their business managed services.

The overhauled creative direction will be activated through various channels including sales tool kits, point-of-sale collateral with the majority of resources dedicated to online including a new website and 30 second TVC.

M2 stated the brand refresh will allow Commander to build a solid platform to actively engage with decision makers, securing its relevance in new market segments such as the NBN and positioning the brand as the pre-eminent SMB challenger on NBN.

“The challenge for the team was to create a relevant brand personality whilst keeping the essence of Commanders trusted brand image, which has good market recognition and deep brand heritage,” M2 product marketing director, Sarah Curtis, stated.

Commander has maintained a long history in the Australian telecommunications market for about 30 years. M2 purchased Commander’s SMB business in 2009 for $19 million, after the company went into receivership in 2008 due to pressure from its creditors and mounting a crippling debt.

More to follow

2015 State of The IT Channel Survey : IT'S TIME!!! Fill in this year's State of the IT Channel Survey and be in the running to win great prizes. CLICK HERE

Join the ARN newsletter!

Error: Please check your email address.

Tags M2 Telecommunications GroupCommanderNBN

 

Latest News

04:09PM
Broad Investments snaps up MyMac stores and accessories supplier
12:29PM
Financial Trojan numbers fall but risk is still high
11:46AM
Delphix accelerates Australian expansion
11:25AM
Alloys brings MakerBot 3D printers to Australia
More News
25 Mar
2015 International Women's Day Sydney Luncheon
26 Mar
Navigating the Internet of Things Summit
26 Mar
Navigating the Internet of Things Summit
22 Apr
2015 Innotribe Startup Challenge
View all events