HP brings 3PAR storage with mid-market with StoreServ

Storage vendor updates its 3PAR solution to make it more appealing to the mid-market

During HP’s Discover event in Frankfurt, Germany, new products in the vendor’s Converged Storage portfolio were announced.

Leading the announcements, which HP South Pacific storage general manager, Steve Kelly, says was the “biggest ever” for the HP storage portfolio, was the introduction of HP 3PAR StoreServ 7000.

“There’s a lot of things we’ve been talking in the market since the acquisition of the 3PAR product, and it’s the next generation of the product in the form of 3PAR StoreServ,” he said.

“For us, it’s an evolution.”

StoreServ has been designed by HP to be more accessible for businesses other than enterprises, and for this reason Kelly says it is “perfectly suited” for channel partners to sell Tier 1 3PAR storage into the mid-market in Australia.

“So while the product has been updated with new enhancements, the key thing is that it introduces 3PAR into the mid-market,” he said.

Mid-market manoeuvre

Kelly admits 3PAR has traditionally been a high end storage product, though adds that it has been very successful in Australia since HP launched it just over two years ago.

“3PAR is like the gold standard for storage in the utility and Cloud storage environment, and now we’re taking that Tier 1 enterprise class storage architecture to the mid-market,” he said.

With the mid-market in mind, Kelly says HP made sure to build a very “channel friendly” product with StoreServ, one that is suited for its channel partners to take to mid-market customers in Australia.

“What makes it unique it is the only storage product in the market that Tier 1 enterprise class capability in the same product, whether you buy the small one or the big one,” he said.

“That means our customers get a lot more choice, and our partners can also address a wider range of market with the product architecture.”

In addition to StoreServ, HP has also announced other products that complement 3PAR StoreServ, such as the StoreAll archive product and also an update to our StoreOnce 2000 and 4000 backup products for data protection.

2014 ARN Women in ICT Awards - Nominations close October 27!: Nominations have opened for WIICTA 2014 and will stay open until October 27. But don't be late, be among the first in and NOMINATE NOW!!!

Tags HP3PARstorage

More about HP

ARN Directory | Distributors relevant to this article

ARN Directory | Vendors relevant to this article

Comments

Comments are now closed

 

Latest News

Oct 24
20th Century Fox deploys HP Moonshot servers
Oct 24
Adobe begins encrypting user data collected from Digital Editions app
Oct 24
St George turns on fingerprint login for Apple iOS Internet banking
Oct 24
DDoS attacks skyrocket: Akamai State of Internet Report
More News
29 Oct
NewLease & Microsoft Technical Sessions
30 Oct
Ovum 2020 Telecoms Summit
30 Oct
NewLease & Microsoft Technical Sessions
05 Nov
vForum 2014
View all events