EDGE 2015 is starting in

Find out more EDGE 2015
Menu
Infor acquires Orbis Global

Infor acquires Orbis Global

SaaS MRM to boost Epiphany suite

Business application software vendor, Infor, has acquired software-as-a-service (SaaS) based marketing resource management (MRM) software vendor, Orbis Global, to boost its Epiphany suite.

Infor Epiphany is an enterprise suite that provides businesses with an integrated marketing, sales, and service approach to customer relationship management (CRM).

The integration of SaaS MRM is significant for Infor as it strengthens its CRM systems by enhancing marketing lifecycle management for faster decision making from marketing, sales, and service.

"Acquiring Orbis Global enables Infor to create a closed-loop CRM solution that bundles marketing, sales and service, providing customers the right tools to plan, execute and monitor multi-channel marketing campaigns,” Infor senior vice-president and general manager, George Wright, said.

“Infor Epiphany will… [enable] fast and informed decision making across all programs and channels. Additionally, MRM is a key enabler of customer experience management and rounds out the Infor Customer Interaction Hub (CIH) that we recently introduced.”

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

2015 ARN ICT Industry Awards: Nominations for the 2015 ARN ICT Industry Awards close on June 26. NOMINATE NOW!!!

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags marketing resource management (MRM)Orbis GlobalEpiphany SuiteSoftware-as-a-Service (SaaS)Inforacquisitionsoftware

Upcoming

Slideshows

IN PICTURES: OKI Data Australia partner event (+10 photos)
Business Products

IN PICTURES: OKI Data Australia partner event (+10 photos)

OKI recently hosted its ChannelOne dealer forum for its executive series channel partners to get together and learn about the company's new high-performance ES8400 A3 multifunction series printers. After a welcome and business overview from OKI Data Australia managing director, Dennie Kawahara, delegates were given a comprehensive overview of the new product, as well as an update on the latest marketing initiatives and software solutions, before being treated to live demos and a product showcase. Partners were also given a preview of OKI’s upcoming A3 digital LED white toner printer. With more than 60 delegates attending from all over the country, the day concluded with dinner at Casa Ristorante Italiano in Sydney and several delegates also participated in a friendly game of golf the following morning.

IN PICTURES: OKI Data Australia partner event (+10 photos)
Email 101: 11 tips to manage your email

Email 101: 11 tips to manage your email

If you’re a college graduate entering the workforce, you may quickly find you aren’t prepared for the volume of email that awaits you in the corporate world. These 11 tips will help you master forwards, filtering and more.

Email 101: 11 tips to manage your email

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments