Following an 18-month review of potential partners, Applaud Services has chosen to partner with ShoreTel for the provisioning of IP and business communications infrastructure to its customers.
Applaud Services managing director, Ricci Danieletto, says the deal came about due to the rising demand for IP telephony and unified communications deployments in the Australian market “When we first founded the business, we did some due diligence with Nortel and handled some low level implementations with them,” he said. However, there weren’t many opportunities in the company's pipeline to sustain further certification and training, he added.
As Applaud became more exposed to and experienced with VoIP as a managed service, Danieletto says it was time for the company to "revisit the marketplace" and make a decision over who it would partner with.
“Nortel had merged with Avaya at that stage, so we looked at a number of other vendors,” he said.
Danieletto says the key thing that stood out with ShoreTel was that the technology was “built from the ground up.”
“It wasn’t a consortium of legacy companies or technologies acquired and rolled into larger ones,” he said.
"They made a purposeful plunge into telephony premised on a VoIP platform.”
Young at heart
The fact that ShoreTel was a "fairly young and small company" was also appealing for Applaud.
“They are a relatively young and dynamic company, and I felt there was a good match with the type of company Applaud has become and the dynamic we have internally,” Danieletto said.
Following the announcement of the deal, both vendors are planning to stage a mobility and unified communications roadshow in January.
Applaud also recently appointed Andrew Homewood for the business development manager role for enterprise solutions.
Based in Melbourne, Homewood has been entrusted with growing and managing Applaud’s managed service customers in Victoria.