Optus makes two key management changes

Claims changes will strengthen SingTel Group’s global digital business

Telco service provider, Optus, has made two key management changes.

Former Optus marketing managing director, Michael Smith, will take on a global role as chief commercial officer for Group Digital L!fe at SingTel, while former SingTel L!festream, Group Digital L!fe vice-president, Austin Bryan, will move from his regional role to Optus.

Optus will announce a replacement for the role of marketing managing director in the new year.

Smith will be part of the team driving the growth agenda for this new business, with responsibilities in expanding the portfolio of global digital products, developing a strong digital brand, and driving sales.

Some of his previous work experience includes serving as Optus’ consumer marketing director and at Commonwealth Bank of Australia as its small business segment manager.

Bryan will report directly to Optus Consumer Australia CEO, Kevin Russell.

He will focus on transforming Optus’ operating model to drive efficiencies and align capabilities to help Optus gear up for “a very different market” in 2017.

He previously served as Optus’ consumer marketing director and customer care director. He has also had experience as a CEO in PBL Media and was a director of classified sakes for News Limited.

In a statement, Optus has said the changes were made in an attempt to strengthen the SingTel Group’s global digital business and take advantage of changes in the consumer info-communications and multimedia landscapes.

“The communications industry is radically different from what it was five years ago. How we serve our customers and operate today will not be relevant in five years’ time. Austin’s focus is to drive the appropriate changes in the Optus Consumer unit’s structures, platforms and capabilities to meet the demands of continually evolving customer expectations and technologies,” Russell said.

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