EDGE 2015 is starting in

Find out more EDGE 2015
Menu
Zenprise expands into Australia

Zenprise expands into Australia

Hires Martens as A/NZ country manager

Mobile device management (MDM) vendor, Zenprise, has just entered the Australian market since October and has hired its first newly appointed A/NZ country manager, John Martens.

The office, based in Melbourne, is the first setup for the Asia-Pacific region and will house three staff – Martens, a newly appointed sales engineer and a soon to be appointed support engineer.

The company is looking to grow further in this region.

Zenprise has traditionally been selling into Australia out of the USA since two years ago.

Martens said he intends to further growth by focusing on the channel. It has signed a distie partnership with Wavelink in Australia, Soft Solutions in New Zealand, as well as a number of partners signed on through the disties.

“My focus will be on getting out to the partner community and bringing on some new partners. We see the market as very active and we see lots of opportunities and competition. We think we can win competition by providing good services and upgraded MDM products,” he said.

Martens claimed that his strategy to progression will be by expanding its reseller community. “Distribution is not our challenge – it is more on getting to the market and the easiest way to do that is to build on the reseller base.”

He mentioned that some of the company’s go-to-market strategy is to progress from being a “me-too company” that plays in the MDM 1.0 space to offer more solutions in the MDM 2.0 space.

In moving towards 2013, he also intends to grow the company in Australia to three times its current size by the end of next year.

“That’s very difficult to do when you’ve got an inside sales person in the US looking after the business in Australia. That’s why we want to build and grow that team here,” he said.

Prior to Zenprise, Martens was the Pacific region director for more than three years at Zscaler. Before that, he was a general manager at Cisco as part of Cisco’s overtake of IronPort, where he served for two years. He was also at IronPort as its southern region general manager for another two years.

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags MDMgrowthappointmentMobile device managementwavelinkzscalerzenprisechannel

Upcoming

Slideshows

In Pictures: 7 things we hate about Twitter

In Pictures: 7 things we hate about Twitter

You probably either love Twitter for its quirkiness and brevity or see it as a pointless waste of time. After nearly a decade on the social scene, Twitter still needs to improve its user experience and fill in notable gaps in the service. These seven problems are long overdue for a fix.

In Pictures: 7 things we hate about Twitter
IN PICTURES: EDGE 2015 - Sponsor Briefing

IN PICTURES: EDGE 2015 - Sponsor Briefing

With EDGE 2015 rapidly approaching, ARN and Reseller News NZ held a Sponsors Briefing where ARN publisher and president, Susan Searle, and Events Manager, Alexandra West, ran through the considerable logistics in detail. Attendees then enjoyed some splendid canapes and drinks. EDGE is designed to bring the A/NZ channel together in a collaborative and educational environment. Themed around channel channel leadership, EDGE will be held at the Sheraton Mirage, Port Douglas, July 20-23. Photos by MIKE GEE.

IN PICTURES: EDGE 2015 - Sponsor Briefing
In Pictures: Robots that cook, clean, sing and dance

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments