Synnex adds Microsoft volume licensing to its portfolio

The distributor is investing in extensive product sales and support training.

Synnex has extended its distribution arrangement with Microsoft to include volume licensing in its portfolio.

Synnex has been a Microsoft distributor since 1999, and is investing in extensive product sales and support training. Volume licensing offers price advantages to resellers purchasing five or more software licenses.

“We have a long standing partnership with Microsoft in which time our relationship has gone from strength to strength,” Synnex A/NZ CEO, Kee Ong, said in a statement. “With the signing of the distribution agreement for Microsoft Volume Licensing, we are now able to offer the comprehensive suite of Microsoft products to our reseller partners.

“Volume licensing provides the most cost-effective means to deliver Microsoft products and technologies to the market. Working hand-in-hand with our reseller partners and Microsoft, Synnex is set to take advantage of this huge opportunity and grow the Volume Licensing business within the SMB space.”

To assist partners, Synnex has established a licensing team that can be contacted via a dedicated phone number ph:1300 100 108 or via email - licensing@synnex.com.au.

In a statement Microsoft said Synnex’s experience and reach within the SMB market will help achieve its goal of expanding within that arena and attracting new resellers.

“We have had a strong relationship with Synnex for many years and are excited by the extension of Open Licensing to their portfolio,” Microsoft Australia SMB channel sales and distribution lead, Carolyn Drake, said. “The channel and partner satisfaction is paramount to Microsoft and the expansion in our Distribution portfolio part of continued investment for growth.”

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