Click Frenzy boosts 24-hour retailer revenues by up to 200 per cent

Click Frenzy boosts 24-hour retailer revenues by up to 200 per cent

$1.5m worth of goods transacted through local payment gateway during 24-hour Click Frenzy

UPDATED: Click Frenzy buckles under pressure

Australian shoppers apparently love a sale, any kind of sale. After its website crashed initially, the 24-hour online sale, Click Frenzy, generated a 200 per cent increase in revenue for some of the retailers involved.

The boost in revenue indicated a strong demand from consumers wanting to beat the crowds and find bargains online in the lead up to Christmas, according to organisers.

There was also significant increase in transactions for participating retailers.

Customers of local payment gateway eWAY experienced a collective revenue spike of more than 200 per cent during Click Frenzy.

Shoppers purchased almost $1,500,000 worth of goods in the 24 hours between 7pm on November 20 and 7pm on November 21 from Click Frenzy merchants using the eWAY payment gateway.

This was a 240 per cent increase from the same time the previous week, according to eWAY, which compiled the statistics from a list of its customers that are also Click Frenzy merchants.

The number of transactions during the 24-hour period also ballooned by more than 285 per cent to over 14,000, compared with the same period for the previous week.

eWAY customer, brandsExclusive, an online retailer selling clothing, accessories and homewares experienced significant uptake through its involvement in the sale.

“We saw strong increases in traffic throughout the 24-hour period with a spike in new members joining our site as well as a lift in unique visitors. The traffic and revenue figures over the 24-hour period were very promising,” brandsExclusive co-founder and managing director, Daniel Jarosch, said.

eWAY’s other Click Frenzy merchants included retailers such as Anaconda, Shaver Shop, Ezy DVD, Katie’s and Camera House.

eWAY CEO, Matt Bullock, said in statement the numbers were indicative of strong consumer purchasing habits in the lead up to Christmas.

“We always see an increase in volumes in the lead up to Christmas, but Click Frenzy has pushed online sales to the next level,” Bullock stated. “While our merchants participating in Click Frenzy have benefited, it has also had a positive impact on many other online businesses, with overall sales volumes spiking over the frenzy period.

""I see the huge interest in Click Frenzy as an example of how strong Australian eCommerce really is.”

Click Frenzy is modelled on the phenomenally successful Cyber Monday in the US, an event for online retailers to capitalise on the Thanksgiving Holiday Black Friday phenomenon which has become the biggest retail sales day on the US calendar.

Cyber Monday is the biggest online sales event in the US and has grown significantly every year.

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags eWAYretailbrandsexclusiveClick Frenzyonline sale



In Pictures: Houston, we have a bug - 9 famous software glitches in space

In Pictures: Houston, we have a bug - 9 famous software glitches in space

There’s never a good time to run into software bugs, but some times are worse than others - like during a mission to space. Spacecraft of all shapes and sizes rely heavily on software to complete their objectives. But those missions can be quickly ended by the simplest of human errors when writing code. The omission of an overbar here or overflow error checking code there can mean the difference between success or failure, not to mention the loss of hundreds of millions of dollars, years of work and, on manned missions, human life. Use the arrows above to read about 9 examples that show that, despite the care with which these systems are built, bugs have occurred in spacecraft software since we started to fling rockets into space - and will, no doubt, continue to crop up.

In Pictures: Houston, we have a bug - 9 famous software glitches in space
IN PICTURES: Windows 10 Sydney launch

IN PICTURES: Windows 10 Sydney launch

Tech lovers and party-goers alike headed down to Mrs Macquarie's Chair to be part of the world-first Windows 10 Launch Party. The night featured a presentation by Microsoft Australia managing director, Pip Marlow, DJs, live demonstrations and digital artistry by Lister.

IN PICTURES: Windows 10 Sydney launch is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments