Telstra mag hits Apple/Android app stores

Free download to present issues, challenges, and experiences of and for local enterprises

Telecommunications provider, Telstra, has launched a small and medium business (SMB) magazine which will focus on the issues, challenges and personal business stories of local enterprises. The Smarter Business Ideas magazine is available as a free download in a tablet app format for Apple’s iOS platform and the Android Jelly Bean, Ice-cream Sandwich, and Honeycomb 3.2+ platforms.

Telstra business group managing director, Will Irving, said that research shows that more than 40 per cent of SMB owners spend quarter of their time out of office, and 46 per cent are more likely to allow staff to work remotely with the advent of higher speed mobile broadband.

In addition, 15 per cent of Australian use tablet devices, with predictions this will double by the end of 2013.

“Telstra is investing in the roll-out of... [its] 4G LTE mobile network so it’s the perfect time for us to leverage our content across a medium that complements business people’s lifestyle,” Irving said.

“The magazine is unique in the Australian business publishing environment, exclusively featuring Australian content focusing on the issues, challenges and personal business stories of local enterprise. With the launch of the app, we are putting exclusively Australian material at the fingertips of busy business professionals.”

Smarter Business Ideas is built on Adobe’s digital publishing suite enterprise edition. It will offer a range of visual content, including embedded video case studies of business people sharing their learnings and winning ways, technology ‘how to’ guides, reviews, and trends.

Telstra confirmed that it will continue to provide the printed edition of the magazine, and include a VIEWA augmented reality app to give readers access to digital content.

Follow Nermin Bajric on Twitter: @nermin_au

2015 State of The IT Channel Survey : IT'S TIME!!! Fill in this year's State of the IT Channel Survey and be in the running to win great prizes. CLICK HERE

Join the ARN newsletter!

Error: Please check your email address.

Tags Smarter Business IdeassmbiosAndroidmagazineTelcojelly beanTelstraHoneycombApplesamsungACP Magazinesapp storeenterpriseIce-cream SandwichTelecommunications

More about Adobe SystemsAppleTelstra Corporation

ARN Directory | Distributors relevant to this article

ARN Directory | Vendors relevant to this article

Show Comments
 

Latest News

Apr 17
NetApp secures $2m supercomputing deal with NCI
Apr 17
Mandatory Disclosure Laws needed to counter lax security attitudes: Symantec
Apr 17
Alcatel-Lucent Enterprise gears for growth following China Huaxin takeover
Apr 17
Vocus buys $15 million stake in Macquarie Telecom
More News
21 Apr
APJ Progress Spark Conference
22 Apr
2015 Innotribe Startup Challenge
27 Apr
Disruptocon
27 Apr
Disruptocon
View all events