Sony’s summer-themed retail campaign

Rewards on select purchases

Electronics vendor, Sony Australia, is tackling the Christmas retail rush through a summer-themed campaign titled ‘Summertainment’, which will reward customers on (very) select purchases.

To promote the annual campaign, Sony has integrated Summertainment into a number of digital platforms, including QR code link to Sony gift ideas, a 20-page online gift guide, a digital media campaign promoting its products, and a three-month long Facebook activation with ideas for summer.

The Summertainment retail promotions are as follows:

  • BRAVIA televisions: Customers who purchase a qualifying Sony TV and spend an additional $99+ on other Sony hardware will receive a $300 Sony EFTPOS cash card.
  • Home theatre: Customers who purchase a qualifying Sony home theatre system will receive a Blu-ray movie pack which includes The Amazing Spiderman, The Lorax and Despicable Me.
  • Docks: Customers who purchase a qualifying Sony clock radio dock will receive a bonus portable iPhone dock.
  • Car audio: Customers who purchase a selected car audio product will receive a bonus four pack Monster energy drink.

“We’ve designed a promotion with the needs of our consumers and retail partners in mind to deliver a compelling TV offer,” Sony Australia sales general manager, Jeremy Senior, said. “Compelling for retailers as it helps present a proposition to drive consumers into stores and for add on sales and compelling for consumers as it provides gifting ideas, like the additional Sony product as well as the $300 cash card.”

More information will be available on Sony’s Summertainment website, which is currently labelled as “coming soon.”

Follow Nermin Bajric on Twitter: @nermin_au

References show all
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: hardware, Sony Electronics, product, retail, vendor, campaign, customer, consumer
Get exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory
Microsites

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

 

Latest News

Apr 17
EXCLUSIVE: Acer turns a corner with another big contract win in 2014
Apr 16
Sony launches 6in dual-SIM smartphone for sub-$500
Apr 17
Splunk exec defects to tech disruptor Elasticsearch
Apr 17
JCurve acquisition to boost telco play following $A2.5m capital raising
More News
24 Apr
The China Healthcare ICT Conference 2014
05 May
CeBIT Australia 2014
06 May
Oracle Day 2014 - Across 2 Cities
06 May
Oracle Day 2014 - Across 2 Cities
View all events