Ballmer: 'Android is wild, Apple too controlled, but we have best of both'

MIcrosoft's CEO believes that Windows 8 is the most personal smartphone

Microsoft CEO Steve Ballmer has branded Android 'wild' and Apple too 'controlled'.

During a recent conversation with LinkedIn co-founder Reid Hoffman at a Churchill Club event, Ballmer said: "The ecosystem of Android is a little wild," highlighting the rise of malware on the operating system, and the multiple devices from various companies including Amazon, Samsung and Google that run it.

"Conversely, Apple's system looks highly controlled and quite high prices," said Ballmer. "How do you get quality at a premium price with not quite as controlled ecosystem."

"The best of both worlds is available to us," Ballmer insisted.

Microsoft has recently launched its Surface tablet, which the CEO says is off to a 'modest' start. However, users have been complaining of WiFi issues with the Surface, and that the Touch Cover that ships with the device has already begun peeling and splitting at the seam.

Microsoft has also launched Windows Phone 8, its new operating system for smartphones.

According to Ballmer, phone operators across the globe are looking for three vendors. "On the high end, they have Apple and Samsung and a sea at the low end," he explained. "We have a customer set that wants to an alternative, and it's a different opportunity strategically the product has to be great."

"Windows 8 is the most personal smartphone," Ballmer continued. "When you whip out your phone, you want to see the things that matter to you."

Ballmer thinks that it's just the beginning for mobile devices, though. "If anyone thinks hardware innovation in pocket devices is ending, they're nuts," he said.

"There is unmet need from operators and, from a consumer perspective, a lot of room for innovation," Ballmer acknowledged. "The challenge is to get 10 per cent of the smartphone market, and then 15 per cent and then 20 per cent. We aren't trying to get 60 per cent overnight."

[Via CNET]

See also:

Windows head Steven Sinofsky to leave Microsoft

Windows 8 vs OS X Mountain Lion

Rumour: Microsoft's building its own Windows 8 smartphone

Analyst: 'iPad mini is competition's worst nightmare, particularly for Windows 8'

CHANNEL CHOICE: Vote Now for your favourite in the three categories: Vendor, Distributor and Reseller. Voting closes August 8.

Tags Digital LifestyleAppleGoogleMicrosoftLinkedInbusiness management

Comments

Comments are now closed

 

Latest News

08:32AM
More mobile gadgets than people? Seven countries - including Australia - now qu...
08:25AM
Acronis launches software-as-a-service backup delivery model for VARs, MSPs
07:43AM
ZipTel wins major Trafalgar Travel deployment as part of retail roadmap
07:18AM
Microsoft revenue lifted by Cloud sales to businesses
More News
23 Jul
Dell Connected Security: Listen to what the experts have to say about security
24 Jul
The Rise of the Challenger Marketer
24 Jul
Veeam’s Crazy 8 Roadshow
24 Jul
Executive Sales Breakfast Briefing
View all events