Ballmer: 'Android is wild, Apple too controlled, but we have best of both'

MIcrosoft's CEO believes that Windows 8 is the most personal smartphone

Microsoft CEO Steve Ballmer has branded Android 'wild' and Apple too 'controlled'.

During a recent conversation with LinkedIn co-founder Reid Hoffman at a Churchill Club event, Ballmer said: "The ecosystem of Android is a little wild," highlighting the rise of malware on the operating system, and the multiple devices from various companies including Amazon, Samsung and Google that run it.

"Conversely, Apple's system looks highly controlled and quite high prices," said Ballmer. "How do you get quality at a premium price with not quite as controlled ecosystem."

"The best of both worlds is available to us," Ballmer insisted.

Microsoft has recently launched its Surface tablet, which the CEO says is off to a 'modest' start. However, users have been complaining of WiFi issues with the Surface, and that the Touch Cover that ships with the device has already begun peeling and splitting at the seam.

Microsoft has also launched Windows Phone 8, its new operating system for smartphones.

According to Ballmer, phone operators across the globe are looking for three vendors. "On the high end, they have Apple and Samsung and a sea at the low end," he explained. "We have a customer set that wants to an alternative, and it's a different opportunity strategically the product has to be great."

"Windows 8 is the most personal smartphone," Ballmer continued. "When you whip out your phone, you want to see the things that matter to you."

Ballmer thinks that it's just the beginning for mobile devices, though. "If anyone thinks hardware innovation in pocket devices is ending, they're nuts," he said.

"There is unmet need from operators and, from a consumer perspective, a lot of room for innovation," Ballmer acknowledged. "The challenge is to get 10 per cent of the smartphone market, and then 15 per cent and then 20 per cent. We aren't trying to get 60 per cent overnight."

[Via CNET]

See also:

Windows head Steven Sinofsky to leave Microsoft

Windows 8 vs OS X Mountain Lion

Rumour: Microsoft's building its own Windows 8 smartphone

Analyst: 'iPad mini is competition's worst nightmare, particularly for Windows 8'

2014 ARN Women in ICT Awards - Nominations close October 27!: Nominations have opened for WIICTA 2014 and will stay open until October 27. But don't be late, be among the first in and NOMINATE NOW!!!

Tags Digital LifestyleAppleGoogleMicrosoftLinkedInbusiness management

Comments

Comments are now closed

 

Latest News

Oct 24
20th Century Fox deploys HP Moonshot servers
Oct 24
Adobe begins encrypting user data collected from Digital Editions app
Oct 24
St George turns on fingerprint login for Apple iOS Internet banking
Oct 24
DDoS attacks skyrocket: Akamai State of Internet Report
More News
29 Oct
NewLease & Microsoft Technical Sessions
30 Oct
Ovum 2020 Telecoms Summit
30 Oct
NewLease & Microsoft Technical Sessions
05 Nov
vForum 2014
View all events