ARN Roundtable - Finding and selling a niche in a digital world
As digitalisation strategies begin to take shape across Australia, organisations no longer accept the notion of a generalist technology provider. In light of the rise of emerging technologies, partners that can add unique layers of value are gaining greater prominence. Whether vertical or technology specific, forward-thinking partners now realise that staying vanilla seldom brings success, as customers place a premium on niche experts. Yet in parallel to the changing role of the partner, new influencers of IT are emerging across the business, with 72 per cent of IT buying decisions now made outside of the IT department. This exclusive ARN roundtable, in association with Telstra, discussed the changing dynamics of the channel in 2017, outlining how partners can specialise in a digital world, while attracting a new breed of buyer. Photos by Maria Stefina.
Digital transformation is expected to attain "macroeconomic scale" over the next few years, changing the way enterprises in Australia operate and reshaping the local economy. As a result, IDC has published its top 10 technology predictions for the local market, as local businesses and IT partners enter a future dominated by the "digital transformation economy".
Examining the changing job scene in the Aussie channel
Typically, the New Year brings new opportunities for personnel within the Australian channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across Australia has changed - here’s a run down of who is working where in the year ahead…
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