Online shopping searches via mobile devices up 40 per cent: Google

Google warns businesses will lose out if they don't have a mobile-friendly website

Online shopping related searches via mobile devices and smartphones has spiked 40 per cent year-on-year, according to new data released by search engine giant, Google Australia.

Overall there was a 20 percent year-on-year increase in shopping related searches.

Particularly in the lead up to the Christmas shopping frenzy, retailers need to make sure customers can find their website on a mobile device, what products they sell, store locations and opening hours, Google Australia industry leader for local and retail, Ross McDonald, said.

“Australians are using their mobile to work out what they’re going to buy and who they’re going to buy it from,” McDonald said. “If your website is not easily accessible on a mobile device, it’s like having a store, but shutting the door to half your customers. People want to shop and transact with you, and you’re not making it easy for them to do so.”

Google warned businesses that ignore having a mobile-friendly website risk losing out on the biggest retail opportunity of the year.

Google estimates that among its large advertisers, only one in three has a mobile friendly website, and that number is even lower for small to medium businesses.

According to research conducted by Google, two in three customers indicated mobile friendly sites make them more likely to buy or use a good or service, while half pointed out that a bad mobile experience makes them less likely to engage with a company.

To help lead small businesses in the right direction, Google is offering access to free online tools such as its mobile site builder www.howtogomo.com/au.

FILL IN THE SURVEY - AND YOU COULD BE A WINNER: ARN wants to hear from YOU. Tell us how you run a successful business and you could win an adrenaline-fuelled adventure of your choice. COMPLETE THE ARN SURVEY.

Tags Google Australiaonline shoppingRoss McDonald

More about Google Australia

ARN Directory | Distributors relevant to this article

Comments

Comments are now closed

 

Latest News

02:30PM
Investment in services pays off for ASG
01:50PM
Voice over 4G: Vodafone lands Australian first
12:47PM
Distribution Central launches Fusion Systems in SAN Systems rebrand
11:59AM
Elisha joins Pivotal as new CTO
More News
20 Aug
Westcon Group Imagine 2014 - Melbourne
21 Aug
CAST 611 Advanced Penetration Testing
25 Aug
CA IT Leaders Forum ’14 Brisbane
26 Aug
Integrate 2014 Exhibition & Conference
View all events