Windows 8 Update: Microsoft's Surface RT has a higher profit margin than the iPad

Microsoft stands to make $30.85 more per Surface RT tablet with keyboard than Apple does with a similar 32G iPad without a keyboard, according to iSuppli teardown analyses.

A Microsoft Surface RT tablet with a Touch keyboard costs $284 to manufacture; it sells for $599, iSuppli says. Without the keyboard it retails for $499. The keyboard itself costs $16 6o $18 to manufacture.

A similar New iPad costs $332.85 to manufacture, comes with no keyboard and retails for $599, according to an iSuppli teardown.

FIRST LOOK: Windows 8 Surface RT 

Not including the cost of software that means the profit margin on a Surface RT is $297 vs $266.15 for a similar iPad that comes without a keyboard.

So Microsoft is charging the same premium price for Surface RT, throwing in a keyboard and is still making more per device than Apple. Toss into the mix applications and services that customers might want to buy into and Surface becomes an even more potent revenue generator.

Windows 8 + tequila

Here's a link to a video of a woman exploring Windows 8 for the first time, having prepped for the experiment by downing a few tequilas. She's refreshingly honest but uses a few cuss words, so be warned. "That's really cute but can I actually just write the f@&*ing email?" she says.

Claim: Windows 8 cracked

French security research firm Vupen says it has found a way to execute code remotely on Windows 8 machines by exploiting vulnerabilities in both the operating system and Internet Explorer 10.

Apparently this means Vupen has found a way to get outside the sandbox IE 10 operates in to exploit a flaw it's found in Windows 8 itself, according to a story on CSO Online.

Microsoft didn't comment, saying Vupen hadn't shared details of the exploit, which makes sense since Vupen's business model is to sell the exploits it discovers to government agencies, businesses and the like.

Here's the explanation CSO offered about how Vupen broke Windows 8 security: "The exploit-mitigation technologies Vupen claimed to bypass were HiASLR (high-entropy Address Space Layout Randomization), AntiROP (anti-Return Oriented Programming), DEP (data execution prevention) and the IE 10 Protected Mode sandbox."

Despite this possible exploitation of Windows 8, the new operating system has a host of security improvements over its predecessors that make it a better security bet, experts say.

Oprah love

For what it's worth, Oprah Winfrey says she likes Surface RT well enough to place it on her annual Favorite Things list. She says she likes the kickstand, the keyboard, the inclusion of Skype and the weight of the device.

(Tim Greene covers Microsoft for Network World and writes the Mostly Microsoft blog. Reach him at tgreene@nww.com and follow him on Twitter https://twitter.com/#!/Tim_Greene.)

Read more about data center in Network World's Data Center section.

CHANNEL CHOICE: Vote Now for your favourite in the three categories: Vendor, Distributor and Reseller. Voting closes August 8.

Tags Configuration / maintenancePCiSuppliNetworkinghardware systemsWindowswirelessoperating systemsData Centermicrosoft surfaceAppleWindows 8MicrosoftSurface RT teardownsoftware

Comments

Comments are now closed

 

Latest News

01:34PM
A10 Networks’ new channel vision to be delivered by WhiteGold Solutions
11:59AM
Fujitsu World Tour: Cloud entering third phase of maturity
11:55AM
Report: Apple's new iPhone 6 could have biggest initial production
11:27AM
Stealthy Web tracking tools pose increasing privacy risks to users
More News
23 Jul
Dell Connected Security: Listen to what the experts have to say about security
24 Jul
The Rise of the Challenger Marketer
24 Jul
Veeam’s Crazy 8 Roadshow
24 Jul
Executive Sales Breakfast Briefing
View all events