WhiteGold splits with several vendors
- 12 October, 2012 08:34
- Comments 3
Unified value distributor, WhiteGold Solutions, has parted company with several vendors after completing a vendor consolidation exercise.
“WhiteGold Solutions, like all successful businesses, constantly reviews its go-to-market strategy to ensure that we are optimising our value to our vendor and channel partners, and maximising our resources utilisation," managing director, Dominic Whitehand, said.
"A critical component of this strategy is continual review of our existing vendors and seeking to address any perceived gaps within our portfolio by the appointment of strategic new vendors.
"As part of this review process, regrettably, it has been necessary to consolidate our vendor portfolio and part ways with several existing vendors."
Whitegold strategic advisor at WhiteGold, Leigh Howard, said as the company continued to scale its business in order to meet aggressive above-market growth targets, it needed to focus all its resources and efforts around a tightly-managed portfolio of core vendors and also make provision for the appointment of new, exciting vendors which will add incremental value to the company's channel partner community.
"Whilst we regret any parting of ways with existing vendors, we have taken the tough decisions now, in the interests of providing the best technology solutions to our reseller partners going forward," Howard said
We would like to thank these vendors for their loyal support of WhiteGold over the past years and wish them success in the future.”
In order to respect the privacy and confidentiality of the vendors, WhiteGold will not be name them publicly.
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Comments
Mike Ryan - Brass Razoo
1
"Unified Value Distributor" What exactly does this mean? Please explain.
Dominic Whitehand - WhiteGold
2
Mike - UVD is best described on our website with the following few paragraphs;
Unified Value Distribution - the new standard in quality distribution in Australia and New Zealand.
WhiteGold Solutions is Australia and New Zealand’s first Unified Value Distributor (UVD) in the ANZ IT channel.
The ANZ region has been crying out for a hybrid model somewhere between Broadbased and Niche distribution – to facilitate a wider set of technologies through one distribution vehicle rather than many, whilst at the same time providing all the value-add of experienced-based pre-and-post-sales and technical support, training and professional services - normally only offered through Niche distributors.
The term Unified Value Distribution encompasses just such a model – and it works.
This strategy gives resellers better margins, services, support and (ultimately) better value in all solutions involving the WhiteGold Product Portfolio.
JonBays
3
"Unified Value Distribution" you have been spending way too much time with that other king of spin Nick V! Even without the spin I do actually appreciate that you have got experienced pre and post sales support which I do value highly. I do like that I can speak to people who know what I am talking about.