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Polycom pushes for universal UC market

Polycom pushes for universal UC market

Looks to promote mass adoption, sees benefit for customers, vendors, and service providers

Unified communications (UC) solutions provider, Polycom, is looking to provide universal access to enterprise-grade video collaboration, and thus expand the entire UC market, through the introduction of its RealPresence CloudAxis Suite, according to Polycom Asia-Pacific vice-president, Michael Chetner.

CloudAxis is a software extension that runs on the vendor’s RealPresence Platform in private enterprise Clouds or public Clouds.

According to Polycom, it securely extends enterprise-grade video and content collaboration outside the firewall to other businesses (B2B) and consumers (B2C) via a browser to enable ubiquitous video collaboration at high quality, reliability, and security.

In layman’s terms, the software solution gives customers the ability to add users regardless of their preferred platform such as Skype, Facebook, Google Talk, or another business video application, from a web interface.

Once launched, CloudAxis client collects presence information from all participants who are online from the host’s social and video applications, and imports those contacts in the CloudAxis global directory.

The implications of this push for interoperability are two-fold. While existing Polycom customers may opt to invest in another vendor for elements of their UC requirements, there is the potential to attract new customers for the same reason. Essentially, it eliminates the requirement for customers to dedicate their UC investments to one vendor, which removes technology limitations.

Although Chetner acknowledges this, he said that interoperability will expand the market through procuring mass adoption, and therefore increase Polycom’s presence.

“For us, if it’s a smaller share of a much bigger market, we feel that the smaller share will be bigger than a large share of a niche industry,” he said.

Chetner also said that CloudAxis provides growth opportunities for service providers that want to accelerate their go-to-market with new subscription-based revenue streams via both B2C and B2B video collaboration-as-a-service (VCaaS) offerings.

VCaaS enables service providers to offer value-added applications on top of Cloud-delivered video conferencing. This includes recording and streaming, web conferencing, collaboration tools, and collaboration apps.

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