Blaupunkt moves into Australia
- 21 September, 2012 11:45
German-based consumer electronics vendor, Blaupunkt, is entering the Australian market for the first time with a range of home audio products.
Blaupunkt, a German word meaning ‘blue dot’, designs and manufactures home and car audio systems and televisions.
The first range to hit the market includes the OsloDab digital radio, Oslo iDock radio and Apple dock, Monaco Bluetooth sound system, and the OsloAir Airplay sound system.
OsloDab, which retails for $169, features up to 20 station pre-sets, an alarm clock, auxiliary input, and headphone jack. Oslo iDock, at $199, adds the additional Apple iPod, iPhone or iPad connectivity. Owners of the new iPhone 5 or iPod/Touch will require an adapter for compatibility.
The OsloAir is designed to connect to multiple iOS devices around the home over Wi-Fi to stream media. It is n, a, b, and g compatible. The device also features a USB input on the back panel, and an auxiliary input. OsloAir has an RRP of $299.
Monaco is a rechargeable Bluetooth sound system aimed at taking advantage of mobility. Compatible with both iOS and Android, it has a smaller form factor with solid metal construction. It features a USB port for device charging, although this will take away from the device’s battery life. Monaco retails at $299.
All products are distributed nationally by Bush Australia.
While its entry into Australia is focused on sound, Blaupunkt has said that it will introduce its own range of LCD televisions, in sizes ranging from 24 to 39 inches, in the near future. It will be targeting consumers looking for second or third televisions with the devices.
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