US start-up accelerator chooses first Aussie company

Social commerce technology developer, Peeractive, has become the first Australian start-up to be selected to participate in the DreamIt accelerator program in the Unites States.

Peeractive is the only international team included in this year’s program, having beaten hundreds of global competitors for the position.

“We are extremely excited to join the DreamIt team and leverage their resources to bring our product to market,” Peeractive co-founder, Nick Rosenthal, said.

As a participant of the program, Peeractive will have full access to DreamIt’s e-commerce advisory board, which is made up of executives from Wal-Mart, Amazon, QVC, American Express, and other online retailers.

The company’s other co-founder, David Stein, said that Peeractive is currently looking for additional online retailer partners in both Australia and the US who want to take on its technology.

Peeractive’s social commerce technology uses real-time analytics to engage in a dynamic and interactive shopping environment.

Prices are personalised to each user and adjust in real-time to compel shoppers to make a purchase and increase conversion rates for online retailers, according to the company.

The technology will be launched in Australia and the US before the DreamIt program ends on December 14.

Register now for the ARN Security Forum 2013 on June 4 at the Sydney Mint

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