EDGE 2015 is starting in

Find out more EDGE 2015
Menu
Google AdWords case goes to Australia's High Court

Google AdWords case goes to Australia's High Court

The court will decide whether Google deceived consumers by allowing companies to make AdWords purchases of names belonging to competitors

Australia's High Court on Tuesday began hearing Google's appeal of a ruling that it sold misleading advertisements that allowed companies to purchase keywords containing competitor's names.

The case was brought by the Australian Competition and Consumer Commission (ACCC) in 2007 after it found 11 advertisements that contained business names, product names or web addresses for a competitor's business which had not bought AdWords advertisements from Google.

Google prevailed in October 2011, when a Federal Court judge found that some of the advertisements were misleading but that Google had only presented the representations of the advertisers.

The ACCC appealed. On April 3, the Full Federal Court ordered that Google put in place a consumer compliance program after it found four advertisements that were misleading or deceptive and breached Australia's Trade Practices Act of 1974.

Keywords for AdWords are sold by auction and are then matched to people's search queries. With the four advertisements cited by the Full Federal Court, searches for a company's name brought up sponsored links containing the name, but the advertisements lead to the websites of a competitor who had paid for the ads.

In its defense, Google had said it was a publisher that was not responsible for the content and representations made by AdWords purchasers.

The High Court, in Canberra, is not expected to release a ruling for a few months after the hearings conclude, according to an ACCC spokesman.

Send news tips and comments to jeremy_kirk@idg.com

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Upcoming

Slideshows

In Pictures: 7 things we hate about Twitter

In Pictures: 7 things we hate about Twitter

You probably either love Twitter for its quirkiness and brevity or see it as a pointless waste of time. After nearly a decade on the social scene, Twitter still needs to improve its user experience and fill in notable gaps in the service. These seven problems are long overdue for a fix.

In Pictures: 7 things we hate about Twitter
IN PICTURES: EDGE 2015 - Sponsor Briefing

IN PICTURES: EDGE 2015 - Sponsor Briefing

With EDGE 2015 rapidly approaching, ARN and Reseller News NZ held a Sponsors Briefing where ARN publisher and president, Susan Searle, and Events Manager, Alexandra West, ran through the considerable logistics in detail. Attendees then enjoyed some splendid canapes and drinks. EDGE is designed to bring the A/NZ channel together in a collaborative and educational environment. Themed around channel channel leadership, EDGE will be held at the Sheraton Mirage, Port Douglas, July 20-23. Photos by MIKE GEE.

IN PICTURES: EDGE 2015 - Sponsor Briefing
In Pictures: Robots that cook, clean, sing and dance

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments