Blue Chilli announces app developer as first acquisition

Vividways selected for its B2B and B2C mobile marketing capability

Venture technology agency, Blue Chilli, has acquired smartphone and tablet application developer, Vividways, which specialises in mobile marketing and loyalty rewards programs in the health and pharmaceutical sector.

Blue Chilli made the move after identifying that Vividways’ business-to-business (B2B) and business-to-consumer (B2C) mobile marketing proposition had great appeal for other business and consumer vertical markets.

“Vividways offered a very compelling combination; loyalty marketing on a mobile channel proven in an established vertical market,” Blue Chilli Group founder, Sebastien Eckersley-Maslin, said.

Vividways agreed on the proposition as it recognised that Blue Chilli could extend its capabilities to other vertical sectors, according to Vividways founder, Paul Williams.

The acquisition forms part of Blue Chilli’s strategy to build, acquire and foster what it sees as the best technology platforms and services.

The goal is to offer these as a portfolio of innovative solutions for its start-ups and investments. These range from a disruptive life insurance online platform to a social e-commerce platform.

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