Aussie SMBs need to get online: Google Australia

Claims an online presence needs to be established with more Australian consumers moving online

With more Australian consumers moving online, there is a growing need for SMBs to establish an online presence, according to Google Australia.

The company said one in five Google Web searches are local in nature, and on mobile devices, this number increases to one in three.

Google Australia head of local business, Claire Hatton, said for the new financial year, the priority for every Australian business owner is to get online and make sure that their customers can find them, quickly and from any device.

“Whether you’re a pizza restaurant or the newsagent around the corner, it’s never been more important to be online,” Hatton said.

She attributed the latest research by the Australian Bureau of Statistics (ABS), which showed Australian businesses received online orders worth $189 billion in the twelve months between 2010 and 2011, which represents a 32 per cent increase from the year before.

However, the study also showed many small business owners have yet to fully embrace the Web, with only one-third of businesses with four employees or less agreeing to have a Web presence. Hatton said getting online doesn’t have to mean establishing a complicated e-commerce system. An online presence can help with an offline presence too, she said.

“If you own a business and you don’t have a mobile optimised website you are invisible to a large number of clients who will just go to your competitor who’s made the move online already,” she said.

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More about: ABS, Australian Bureau of Statistics, Claire, Google
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