EDGE 2015 is starting in

Find out more EDGE 2015
Menu
Telstra takes on the music streaming services market with MOG

Telstra takes on the music streaming services market with MOG

Service pricing comparable with Rdio, Spotify, and JB Music Now

Telstra is taking on the music streaming services market in Australia, which includes the likes of Rdio, Spotify and JB Music Now, through a new partnership with MOG which will bring a library of 16 million songs at 320kbps to Australian consumers.

The service will be available via compatible PCs, digital music players, Apple and Android smartphones, tablets, and wireless hi-fi systems. It can be used by any consumer, regardless of their ISP or phone provider, though Telstra BigPond and Next G customers do not face data charges.

The MOG service allows customers to listen to music offline after adding songs to their mobile device. Additionally, customers have access to MOG Radio, as well as personalised recommendations which are generated from listening habits and Facebook ‘likes.’

Following a two-week free trial, the PC version will cost customers $6.99 per month, with the mobile version priced at $11.99 per month.

Telstra's MOG prices are fairly similar to rival services Spotify, Rdio and JB Music Now. Spotify charges $6.99 per month for a basic subscription, and $11.99 for a premium one, while Rdio ($8.90 per month for Web, $12.90 for premium), and JB Music Now ($6.88 per month PC-only, $10 per month for premium) use a similar pricing structure.

"There are still many questions to be answered and much to learn about the way online music subscription will affect and change how we listen to and appreciate music," Australian musician and actress, Clare Bowditch, said.

"Telstra’s research found that 50 per cent of Australians haven’t bought a CD from a record store in the last year with 75 per cent of people saying it’s due to the cost of CDs or citing constantly changing music taste as the reason."

To access MOG from Telstra, customers can download the app for their PC or smartphone from the MOG Web site.

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

2015 ARN ICT Industry Awards: Nominations for the 2015 ARN ICT Industry Awards close on June 26. NOMINATE NOW!!!

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Upcoming

Slideshows

In Pictures: Robots that cook, clean, sing and dance
Tech Hive

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance
IN PICTURES: OKI Data Australia partner event (+10 photos)
Business Products

IN PICTURES: OKI Data Australia partner event (+10 photos)

OKI recently hosted its ChannelOne dealer forum for its executive series channel partners to get together and learn about the company's new high-performance ES8400 A3 multifunction series printers. After a welcome and business overview from OKI Data Australia managing director, Dennie Kawahara, delegates were given a comprehensive overview of the new product, as well as an update on the latest marketing initiatives and software solutions, before being treated to live demos and a product showcase. Partners were also given a preview of OKI’s upcoming A3 digital LED white toner printer. With more than 60 delegates attending from all over the country, the day concluded with dinner at Casa Ristorante Italiano in Sydney and several delegates also participated in a friendly game of golf the following morning.

IN PICTURES: OKI Data Australia partner event (+10 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments