WD partners with Warner Brothers
- 20 June, 2012 17:56
- Comments
Hardware manufacturer, Western Digital (WD), has revealed that it has signed an agreement with Warner Brothers which extends its existing Project Phoenix collaboration in the US to the Australian and New Zealand market.
The partnership was announced earlier today at WD’s MyNet Entertainment Accelerator unveiling.
Project Phoenix is a collaboration between WD and movie houses, such as Warner Brothers. It commenced at the conclusion of 2011, and is now being brought to Australia and New Zealand.
WD channel marketing manager, Dawn Denton, told ARN that it is a brand collaboration agreement that seeks to explore the best ways to bring the WD product to the local market through a range of marketing strategies.
These marketing strategies will focus on supporting retailers and channel partners in a way that most effectively brings consumers into their grasp.
The official launch will occur on July 1, according to WD channel marketing manager, Dawn Denton. It will feature a range of consumer promotions across all of WD’s key retail outlets and will involve the “usual suspects” it deals with.
“The consumer promotion will include all our major portfolio offerings, including MyNet, and will of course be Batman themed,” Denton said.
WD’s channel partners will also be able to win prizes, including cinema tickets, for example.
At present, Denton was unable to provide further information regarding the partnership.
This article will be updated as more information becomes available.
- Bookmark this page
- Share this article
- Got more on this story? Email ARN
- Follow ARN on twitter
- Smart Cloud Provisioning: Low Cost and highly Scalable Entry Point into Cloud Computing
- Modernizing Security for the Small and Mid-Sized Business – Recommendations for 2013 (Sponsored by McAfee)
- McAfee Whitepaper: Building the Business Case for Privacy
- Virtualization and Consolidation Solutions
- Smart Cloud: Move Beyond monitoring to Holistic Management of Application Performance
-
Attack on Telenor was part of large cyberespionage operation with Indian origins: report
-
Box buys iOS app to improve its own
-
Growing mobile malware threat swirls (mostly) around Android
-
Barracuda Networks raises free capacity of Copy.com to 15GB
-
Coke gives peace a chance ( +16 photos)
Get exclusive access to ARN's news, research and invitation only events. 
