Businesses prepared to pay more for energy efficient IT infrastructure: Eaton

Survey finds eight in 10 datacentre consultants willing to pay higher price for energy efficiency systems

Australia’s datacentre managers and consultants believe that the deployment of new energy efficient datacentre systems technology is worth more than what it commands, according to power management vendor, Eaton Corporation.

A study conducted by the company found that 86 per cent of organisations are prepared to pay a price premium for energy efficient IT infrastructure.

Designed to provide a snapshot of current datacentre planning in Australia, the poll surveyed 67 Australian datacentre managers and consultants.

It showed that only six per cent of respondents nominated price as a driving priority in designing new datacentres.

However, the survey also revealed that only three per cent of consultants prioritised energy efficiency in the design of a datacentre as compared to 84 per cent who emphasised the need for reliability in datacentre planning.

“Datacentres are costly facilities that consume prodigious amounts of resources and space and this survey confirms that datacentre operators are continually searching for ways to build and operate their facilities sustainably and with greater reliability,” Eaton Asia-Pacific electrical sector power quality senior product line manager, Michael Mallia, said.

Other findings from the survey include:

  • 37 per cent of respondents indicated a preference in dealing with a single vendor and sole contract scenario for items, including power distribution, power quality and rack distribution.
  • 78 per cent of consultants claimed they rely on an IT vendor’s specialist knowledge and advice to assist in designing power distribution and power quality systems for mission-critical applications.
  • One in three organisations are prepared to pay higher prices for equipment that has shorter order lead times, including surge protectors, uninterruptible power supplies and generators.

“While businesses have been designing datacentres for decades, along the way they’ve grown steadily more skilled at constructing and retrofitting facilities in ways that boost their efficiency, increase their availability and lighten their environmental impact.

“This survey would suggest that today’s economic pressures and environmental concerns now have many businesses looking to lower their energy bills and reduce carbon emissions,” Mallia sad.

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