Adobe’s new offerings to benefit channel

Adobe has released a suite of products that will benefit the channel, according to its A/NZ managing director, Paul Robson.

It has made available its latest Adobe Creative Suite 6 product line and Adobe Creative Cloud offerings.

The company released 14 CS6 applications and four Creative Suites – Adobe Creative Suite 6 Design & Web Premium, Adobe Creative Suite 6 Design Standard, Adobe Creative Suite 6 Production Premium, and Adobe Creative Suite 6 Master Collection.

The CS6 product line includes new releases of Photoshop, InDesign, Illustrator, Dreamweaver, Adobe Premiere Pro, After Effects, Flash Professional and other products.

New to Production Premium are Adobe Prelude CS6, a post-production tool, and Adobe SpeedGrade, a colour correction gizmo.

As a new subscription-based offering, Adobe Creative Cloud will provide users with the ability to download and install every Adobe CS6 application across multiple devices.

Creative Cloud also integrates Adobe Touch Apps, introduces Cloud-based sync and store capabilities, and powers the publishing of apps and high-impact Web experiences.

With Adobe Creative Cloud, users will be able to access the latest enhancements as they come to market.

“In the past, a reseller would have sold a volume license agreement for Adobe software or sold a full packaged product. Moving forward, a customer can access that technology through our Creative Cloud. It is very exciting from a channel perspective,” Robson, said.

In line with the launch of its product range, the company also announced a new program in place for Adobe’s partners to sell its Cloud based offering – Adobe Team Ready. This enables the reseller to sell its customers a subscription of its Cloud offering, for a period of 12 months.

The program includes a margin reach opportunity for resellers.

Adobe recently conducted a roadshow as part of the new program to educate its resellers on the new and updated offerings. It has also made available for its partners some online training modules and certification activities.

“The multiple offerings of this suite can be serviced by our channel; and the channel will enable us to reach multiple verticals such as education, services around hosting, digital publishing and post-production, amongst others,” Robson said.

He claimed that the release of the suite is a perfect opportunity for not only to reward and engage its current partners, but also to extend its reach to potential partners.

Creative Cloud members and individual subscribers can also access Adobe Muse software, emerging from a successful beta program. Muse is a new tool that enables designers to create HTML5-based websites without writing code. In addition, two new Touch Apps – Adobe Proto and Adobe Collage – are available for iOS devices, as are new features and additional language support in both Photoshop Touch and Adobe Ideas.

“There has already been sold 15 million smartphones in the Australian market. The amount of data being stored digitally has exploded and there will soon be more content created digitally. The general market growth in all things digital has resulted in us directing our focus to it,” Robson added.

Pricing for the solutions are: 14 CS6 point-products, Adobe Creative Suite 6 Design and Web Premium for $2886; Adobe Creative Suite 6 Design Standard for $1975, Adobe Creative Suite 6 Production Premium for $2886 and Adobe Creative Suite 6 Master Collection for $3949. Upgrade pricing is also available to eligible customers.

Adobe Creative Cloud membership for individuals is $62.99 per month, based on annual membership and $94.99 per month based on month-to-month membership.

Adobe Touch Apps can be purchased separately from the iTunes App Store or Google Play for $10.49 each. Special offers for Adobe Touch Apps are available for customers who sign up for annual membership of Adobe Creative Cloud.

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