Menu
Kindle Fire dominates US Android tablet sales

Kindle Fire dominates US Android tablet sales

Comscore credits Amazon's popular tablet with more than half of Android tablet sales, but the results are skewed by a significant omission.

Never underestimate the power of a cheap, well-marketed tablet like Amazon's Kindle Fire. According to Comscore, the Kindle Fire accounts for 54.4 percent of Android tablets sold in the United States.

No other Android tablet comes close in Comscore's figures. Samsung's entire Galaxy Tab lineup only has 15.4 percent of the Android market. Motorola's Xoom -- the first Android tablet on the market -- has only a 7 percent share.

But the numbers are skewed for one big reason: Barnes & Noble's Nook Tablet and Nook Color are omitted from the measurements. Comscore considers those Nooks to be e-readers, not tablets -- even though they run apps, browse the Web, and play music and video on full color displays, just like the Kindle Fire.

Barnes & Noble would likely capture a sizable share if its slate was included. Before the Kindle Fire launched last year, the Nook Color was the second best-selling tablet on the market, behind Apple's iPad.

In any case, Comscore's numbers confirm what most tech watchers already assumed: Android tablets owe most of their success to the Kindle Fire and presumably the Nook tablets, which use heavily modified versions of open-source Android. Their interfaces are designed around simple media consumption, and their pricing starts at just $200, making them safe, low-budget alternatives to the iPad. A study from January found that Android's tablet share tripled to 39 percent in the fourth quarter, when Amazon and Barnes & Noble launched their tablets.

The success of the Kindle Fire and Nook tablets likely vexes Google, because its own app store and content services aren't available on those devices. Google is now trying to bolster its own ecosystem by re-branding it as "Google Play," and will likely launch its own low-cost, 7-inch tablet this year.

That may be Google's best hope at gaining ground, because no Android tablet that's taking on the iPad directly is getting any traction.

Follow Jared on Twitter, Facebook, or Google+ and follow Today@PCWorld on Twitter for even more tech news and commentary.

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Upcoming

Slideshows

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)

Nutanix recently held its customer and channel event, .NEXT, in Sydney. The event, held at the Sheraton on the Park saw attendance from more than 150 channel and technology partners and customers. It was the first in a series of events Nutanix is holding in A/NZ in August and September, the objective of which is to brief partners and customers on “what’s next” in the design and management of datacentre technology.

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)
IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)

IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)

Some of the sponsors of ARN's inaugural EDGE 2015 event got together at the ARN office for a debrieef of the event. Over some drinks and cheese, these attendees got an update on some key statistics that arose from the EDGE event and discussed potential topics and improvements that can be made at next year's event.

IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)
IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

ARN hosted a distributor roundtable at Cafe Del Mar in Sydney, at which attendees and their partners discussed the changing role of the traditional IT distributor. They spoke about the challenges of digital disruption, the blurring lines of the channel in the age of digital transformation, and examined the ever-evolving business models. This roundtable was sponsored by Distribution Central, Exclusive Networks, Rhipe, and Hemisphere Technologies. Photos by ARN Editorial Director, Mike Gee.

IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments