Kindle Fire dominates US Android tablet sales

Comscore credits Amazon's popular tablet with more than half of Android tablet sales, but the results are skewed by a significant omission.

Never underestimate the power of a cheap, well-marketed tablet like Amazon's Kindle Fire. According to Comscore, the Kindle Fire accounts for 54.4 percent of Android tablets sold in the United States.

No other Android tablet comes close in Comscore's figures. Samsung's entire Galaxy Tab lineup only has 15.4 percent of the Android market. Motorola's Xoom -- the first Android tablet on the market -- has only a 7 percent share.

But the numbers are skewed for one big reason: Barnes & Noble's Nook Tablet and Nook Color are omitted from the measurements. Comscore considers those Nooks to be e-readers, not tablets -- even though they run apps, browse the Web, and play music and video on full color displays, just like the Kindle Fire.

Barnes & Noble would likely capture a sizable share if its slate was included. Before the Kindle Fire launched last year, the Nook Color was the second best-selling tablet on the market, behind Apple's iPad.

In any case, Comscore's numbers confirm what most tech watchers already assumed: Android tablets owe most of their success to the Kindle Fire and presumably the Nook tablets, which use heavily modified versions of open-source Android. Their interfaces are designed around simple media consumption, and their pricing starts at just $200, making them safe, low-budget alternatives to the iPad. A study from January found that Android's tablet share tripled to 39 percent in the fourth quarter, when Amazon and Barnes & Noble launched their tablets.

The success of the Kindle Fire and Nook tablets likely vexes Google, because its own app store and content services aren't available on those devices. Google is now trying to bolster its own ecosystem by re-branding it as "Google Play," and will likely launch its own low-cost, 7-inch tablet this year.

That may be Google's best hope at gaining ground, because no Android tablet that's taking on the iPad directly is getting any traction.

Follow Jared on Twitter, Facebook, or Google+ and follow Today@PCWorld on Twitter for even more tech news and commentary.

FILL IN THE SURVEY - AND YOU COULD BE A WINNER: ARN wants to hear from YOU. Tell us how you run a successful business and you could win an adrenaline-fuelled adventure of your choice. COMPLETE THE ARN SURVEY.

More about Amazon Web ServicesAppleFacebookGalaxyGoogleMotorola AustraliaNewmanNobleSamsung

ARN Directory | Distributors relevant to this article

Comments

Comments are now closed

 
Computerworld
CIO
Techworld
CMO

Latest News

07:00AM
WESTCON IMAGINE 2014: Understanding the job makes IT departments relevant, says ...
04:44PM
FireEye highlights virtualisation and security opportunities in Sydney (+15 phot...
04:16PM
Vaya undercuts major telcos with launch of NBN plans
03:15PM
Meru Networks, Wavelink and Compulec deploy wireless solution at The Glennie Sch...
More News
25 Aug
CA IT Leaders Forum ’14 Brisbane
26 Aug
CA Expo ’14 Sydney
26 Aug
Integrate 2014 Exhibition & Conference
27 Aug
BizTalk Summit 2014, Australia
View all events