iiNet makes a bid for .brand domain

ISP looking forward to new possibilities and opportunities a .iinet domain ending would bring

iiNet has applied for its own .brand as part of the generic top-level domain (gTLD) program.

The ISP is looking to take the .iinet domain name ending.

The Internet Corporation for Assigned Names and Numbers (ICANN) opened up applications for gTLD in January, which allows for registration of Web address endings that are unique rather than the standard .com or .net and so on.

Endings such as .hotel, .bank, or even .myer will be acceptable.

Domain name management companies are expected to rake in millions from the new gTLD program.

According to Melbourne IT, the gTLD program will open up doors to a multi-billion dollar business.

iiNet has partnered with ARI Registry Services for the .brand registration process.

“Through its own .brand TLD, iiNet will create a secure, authoritative digital asset capable of delivering online content to specific audiences in an intuitive and trusted manner,” ARI Registry Services said in a statement.

According to iiNet, it is the first Australian telecommunications or technology provider to apply for a .brand domain.

iiNet operations manager, Roger Yerramsetti, said the ISP is looking forward to new possibilities and opportunities a .iinet domain ending would bring.

Applications for gTLD closes April 12.

The first new TLDs are expected to go live in early 2013.

2014 ARN Women in ICT Awards - Nominate Now!: Nominations have opened for WIICTA 2014 and will stay open until October 22. But don't be late, be among the first in and NOMINATE NOW!!!

More about ICANNIinetInternet Corporation for Assigned Names and NumbersMelbourne ITNN

Comments

Comments are now closed

 

Latest News

03:26PM
Gigamon signs VARs to support Arrow distribution partnership
02:45PM
Revel forms tech alliance with Deputy
02:07PM
Avnet clinches Lenovo global distribution deal
01:46PM
Steve Wozniak to teach at UTS
More News
21 Oct
NewLease & Red Hat Breakfast Briefing (Melbourne)
21 Oct
DCIM Solutions Architect
22 Oct
NewLease & Microsoft Technical Sessions
23 Oct
NewLease & Red Hat Breakfast Briefing (Sydney)
View all events