ARN

iPhone, iPod touch meet NERF Lazer Tag

Hasbro, realizing that iPhone and iPod touch enthusiasts might have such a hard time putting down their gadgets to actually play NERF Lazer Tag, will soon combine Apple technologies with its popular shoot-em-up game.

MORE TOYS: WowWee puts real toys in digital games 

Coming this August, Hasbro is promising an upgraded Lazer Tag game that combines "the power, precision and excitement of live-action blaster battles with the high-action, strategic, augmented reality gameplay of traditional video games."

Players will download a free Lazer Tag app to their iPhone or iPod touch, and then slip the device into their blaster for single- or multi-player fun. The Lazer Tag blasters outfitted with Apple devices will offer users a "heads up display" that lets them keep track of their weapon and remaining power, track where they stand on a global leaderboard, and provide a virtual firing range of 205+ feet.

The NERF brand products are recommended for ages 8 and older and a set of two blasters costs $70, come Aug. 1.

Hasbro is no stranger to Apple and its technologies. In fact, Hasbro even has an App Store offering dubbed Play-Doh Play-Dates ("Moms get fun themed Play-Date ideas including step-by-step instructions for colorful Play-Doh creation, paper crafts, and yummy snacks.")

Hasbro isn't the first to come up with ways to integrate the iPhone or iPod touch with gun-like toys. Others include Xappr and appBlaster, as covered here by Engadget

Target Bob on Twitter at www.twitter.com/alphadoggs

Read more about anti-malware in Network World's Anti-malware section.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Apple, Hasbro, WowWee
References show all

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the ARN comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: Apple, Hasbro, iPhone Lazer Tag, iPhone Lazer Tag app, iPod touch Lazer Tag app, NERF iPhone, networking, wireless, WowWee
ARN Directory | Distributors relevant to this article
Aquion , Australasian PC Distributors (APCD) , Avnet Technology Solutions , Brightpoint Australia , Express Online , ICT Distribution
rhs_login_lockGet exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.