Rdio turns on Australian social music streaming service

A digital music service, started by the creators of Skype, Rdio, has launched in Australia, providing users with access to more than 12 million songs from both Australian and international artists.

The company has linked up with EMI Music, Sony Music Entertainment, Universal Music Group, Warner Music Group and key local independent labels and distributors (such as Inertia, Liberation Music, Modular and Shock).

It lets users discover music through friends and other influencers, as international users can share their own finds, as well as search for and instantly play any song, artist, album or playlist from its growing catalogue.

Other features include: creating and collaborating with others on playlists, subscribing to playlists created by other users and integrating it with Facebook, Twitter and Last.fm.

To celebrate the launch of Rdio, the company is offering all new Australian users a free seven-day trial. Users can choose to upgrade to one of two subscription plans for unlimited music access and Rdio’s mobile apps.

The Rdio Web option provides users with unlimited access to millions of songs from a browser or through its Windows and Mac desktop apps. It costs $8.90 per month.

The Rdio Unlimited version gives unlimited Web and mobile streaming – including offline access on the iOS, Android and Blackberry devices, Windows Phone 7 and Sonos (coming soon to Kobo Vox). It is available for $12.90 per month.

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