ARN

Apple CTO: Steve Jobs 'made the impossible possible'

But 'reality distortion field' prevented Steve Jobs getting early cancer treatment

Steve Jobs was able to inspire Apple engineers to make seemingly impossible tasks possible through his sheer strength of will, Apple's former chief technology officer has said.

Avie Tevanian, who left the company in 2006, was speaking on the Steve Jobs - Billion Dollar Hippy programme shown on BBC 2 on Wednesday evening. The programme also featured interviews with Apple co-founder Steve Wozniak and creator of the World Wide Web Sir Tim Berners-Lee.

According to Tevanian, Jobs had a "reality distortion field" that led him to challenge conventional ideas about the boundary of possibilities.

"He was the kind of person that could convince himself of things that weren't necessarily true or necessarily easy, maybe easy is the better way to think of it. That always worked with him for designing products, where he could go to people and ask them to do something that they thought was impossible," he said.

"But he would keep asking and say: 'You know, it's impossible but I still want you to try' - and because of his sheer will, they would actually make it happen, or make something like it happen."

However, this characteristic could also be manifested in sheer bloody-mindedness, even in the face of serious illness. Jobs spent several years pursuing alternative treatments when first diagnosed with cancer, something he later expressed regret over.

"Many of us around him, myself included, his wife and other people were saying: 'Steve, you know, maybe you should just have some surgery here and get it over with," said Tevenian.

Walter Isaacson, Jobs' biographer, had previously detailed Jobs reaction to his cancer diagnosis.

"He tries to treat it with diet. He goes to spiritualists. He goes to various ways of doing it macrobiotically and he doesn't get an operation. I think that he kind of felt that if you ignore something, if you don't want something to exist, you can have magical thinking," Isaacson said in an interview on the eve of the launch of his book.

The programme is available on the iPlayer for UK citizens for the next six days. You can also see clips of the programme on the BBC website.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Apple, BBC, Billion
References show all

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the ARN comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: Apple, BBC, business issues, consumer electronics, Mac, steve jobs
ARN Directory | Distributors relevant to this article
Aquion , Australasian PC Distributors (APCD) , Avnet Technology Solutions , Brightpoint Australia , Express Online , ICT Distribution , Leader Computers , XiT Distribution
rhs_login_lockGet exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.