MacBook Air 'to sell 1.6m units per quarter in 2012'
- 14 December, 2011 03:40
- Comments
The MacBook Air will achieve sales of around 1.6 million units per quarter throughout 2012, analyst Mark Moskowitz of JP Morgan has said.
Moskowitz's note to investors, reported by Apple Insider, said that he didn't see Ultrabooks posing much of a threat to the MacBook Air's dominance of the thin-and-light category.
"In our view, Apple's first mover advantage and optimized feature set and form factor command a higher price that early adopters, productivity users, and Apple enthusiasts are willing to absorb," he wrote.
However, if competitors want to challenge the MacBook Air, they'll need to lower prices and offer better features, Moskowitz said.
Analysis: Ultrabooks still trying to find their niche
In the third quarter of 2011, Apple shipped 923,000 MacBook Air units, up 43.8 percent on the previous quarter and 838.6 percent year-on-year. China was the key market for the MacBook Air, where sales gre 339 percent year-on-year in the last quarter, he said.
Apple is reportedly set to expand the MacBook Air line-up with a 15in model early next year, according to sources in Apple's supply chain.
Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.
- Bookmark this page
- Share this article
- Got more on this story? Email ARN
- Follow ARN on twitter
- Aberdeen Group: Building Business Resilience Through Active Archive
- In Search of the Long-Term Archiving Solution —Tape Continues to Be a Major Player
- Spectra Logic and Australian National University Success Story - March 2012
- Premier Media Group Fast Study
- Red Light In the Control Centre Saves Hours of Chaos
-
First look: Samsung Galaxy S III
-
Spotify tunes into Australia
-
Telstra and Navman Wireless extend GPS tracking partnership
-
World’s eyes on Aussie NBN: Conroy
-
iPhone 5 rumour rollup for the week ending May 27














Comments
Post new comment