Hitachi Data Systems appoints new sales directors and channel staff

Hitachi Data Systems has made a raft of new appointments off the back of strong growth in 2011.

The storage vendor has appointed three senior sales experts to drive the vendor’s push into growth areas of federal government, communication, media & entertainment (CME) and financial services.

George Yacoub will assume the role of federal government/ACT sales director and focus on HDS’ growth in the Federal Government and Defence and Intelligence sectors, while Altay Ayyuce has been put in charge of the vendor’s CME business across A/NZ and will deal with the sales of HDS’ products and services for its CME customers.

Anthony Clarke has been appointed commercial sales director to lead Hitachi Data Systems’ state-based sales teams throughout A/NZ and pursue Financial Services business and growth opportunities in the regions, with Laurence Cole, David Denham and John Rumery supporting him in their new roles of NSW sales manager, Victoria/Tasmania state sales manager and QLD state sales manager respectively.

“Customers in these vertical markets are increasingly relying on our counsel to maintain an advantage,” HDS A/NZ managing director, Neville Vincent, said.

“To develop this expertise, we are beefing up our team in specific areas to ensure we can offer the best advice to our clients.”

HDS’ Australia and New Zealand channel business has also been bolstered with a raft of new hires.

Mark Edwards has been appointed as strategic account manager after having worked at StorageTek, Sun Microsystems and most recently Oracle, while Axel Schneider comes into the channel development manager role after eight years at Frontline Systems.

After spending four years selling Hewlett Packard’s Server and Storage products, as well as stints with Dell and Compaq, Mark Ireland comes into the role of New Zealand channel sales manager and will be based in Wellington.

Andrew Heading has been appointed A/NZ Marketing Manager and will be responsible for HDS’ marketing efforts that are in line with the company’s global and regional marketing strategies.

“This raft of appointments demonstrates Hitachi Data Systems’ commitment to the Australian and New Zealand channel and that we are a company with strong local ambitions and a clear strategy for growth,” Vincent said.

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