Cisco offers whole and commercial solutions

Cisco recently announced plans to scale for the Cloud, offer more solutions and forge collaborations for market opportunities, at its Asia-Pacific, Japan and Greater China partner-led network event in Singapore.

This follows its decision to revamp its corporate strategy and focus on partner-led and customer-led strategies. Cisco VP, worldwide partner-led worldwide partner organisation, Andrew Sage, said the company was previously distracted from a channel focus by non-core opportunities and complexity in management.

This had forced Cisco to re-evaluate its strategy. He said that the company will be constantly seeking partners within the SMB space, in a global scale. “We have very specific partner programs that require training to access certain types of technologies. In the mid-market tier, we are looking for businesses that are already making an active contribution to Cisco,” he stated.

The company has outlined its datacentre virtualisation architecture strategy, which includes a new range of switching products.

It aims to scale datacentre fabrics to twice the industry’s current offerings at half the cost.

Sage said partners will form three roles as a Cisco Cloud partner: Cloud builder, Cloud provider and Cloud reseller.

“Over 50 per cent of businesses are already planning, deploying or upgrading their Cloud infrastructure,” Cisco president of Asia-Pacific, Japan and Greater China, Edzard Overbeek, said.

It has introduced its range of updated and new solutions which include:

1. Cisco’s next generation Nexus 7000 switch and the extension of its FabricPath to Cisco Nexus 550 increases the capacity for it to upload and download content.
2. FabricPath addresses emerging datacentre and Cloud computing challenges posed by virtualisation requirements, dynamic workload mobility needs and clustered application environments.
3. Cisco Intelligent Automation for Cloud, which provides a Web-based portal with a self-service interface, service delivery and operational process automation, as well as resource and lifestyle management.
4. Its next generation Virtualisation Experience Infrastructure (VXI) unifies voice, video and virtual desktop to create a virtualised end-to-end solution.

“We see the Cloud adoption as one of the trends being the fastest amongst our customers in the lower end of the market. They adopt Cloud services nearly four times faster than the large enterprise customers,” Cisco managing director of the partner business group in Asia-Pacific, Japan and Greater China, Stanimira Koleva, said. Within the services space, Cisco intends to deploy ‘smart’ interactions and service automation to provide a differentiated partner and customer experience.

It set up the collaborative professional services to enable its partners to accelerate its evolution to architectures. With this service, it intends to forge a three-way relationship between the customer, partner and Cisco.

The service will span across all Cisco architectures within the borderless networks, collaboration and virtualisation spaces.

Cisco also launched a range of collaborative solutions to reach more people, devices and applications.

Cisco mansging director of collaboration sales in Asia-Pacific and Japan, Dinesh Malkini, said there were four key trends that have contributed to the company releasing the solutions.

“The explosion of the availability of mobile devices, the increased usage of social media, the pervasiveness of video and the rise of Cloud computing has brought up a post PC-era.

The Cisco next generation virtualisation workspace is mobile, social, visual and virtual,” he said.

In addition to the Cisco VXI, it has introduced its Cisco Virtualisation Experience Client (VXC), which is part of a cross-architectural, open ecosystem approach to deliver applications to any device.

Using this service, the range of collaborative solutions includes: the Cisco Jabber, a Web app that extends applications; Cisco Cius, an enterprise-grade mobile collaboration device; Cisco AppHQ and AppHQ manager, an apps management solution with security and IT controls and UC manager compatible tools – Business Edition 6000 and Business Edition 3000.

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