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Aruba signals strong growth

The networking vendor has set out an aggressive growth strategy as it increases its local footprint

Networking vendor, Aruba Networks, has set out aggressive goals this year and is investing in more staff to help achieve its growth target.

Aruba Asia-Pacific Japan vice-president, Gary Jackson, highlighted four key markets including Japan, China, Australia and New Zealand; and India.

“In Asia, we grew faster last year than the rest of the company,” Jackson said. “We’ve invested in a lot of extra people because of our aggressive growth goals, thanks to the madness going on with BYO devices in organisations.

“The change from wired to wireless environments is why we can have a pretty strong and confident view on what’s going to happen in the next two to three years.”

Recently appointed A/NZ managing director, Vincent Chiappazzo, said it increased its footprint in the market, setting up a presence in Brisbane and adding to its NSW team as well as boosting up its technical representation.

“The next thing that stands out clearly is the need to enable our partners. We’re 100 per cent channel centric and our partners are critical to us,” Chiappazzo said.

The vendor will be rolling out training to its partners and ramping up promotional activities during the next few weeks. Some of its top partners in Australia include O2 Networks, IBM, UXC, Dimension Data, Matrix and CDM. “We’re going to be pretty selective in where we need coverage both from a geographic perspective but also vertically,” he said. “We want to make sure we have fewer and more valuable relationships.”

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Aruba, Aruba Networks, CDM, Dimension Data, IBM, IBM Australia, O2
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