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Iomega launches premier partner program

Also appoints two new distributors in revising channel strategy

Storage vendor, Iomega, is switching the company focus from consumers to the SMB market by launching its new ioclub Premier Partner Program.

According to the company, the reason behind introducing the partner program is to recruit more premier partners and help the business growth within the SMB market. The ioclub Premier Partner Program aims to help partners create new opportunities from Iomega network storage solutions. It provides training, technical support, product benefits, sales and marketing tools and a range of other benefits.

It is a higher tier to the ioclub Partner Program.

The minimum requirements to join the premier partner program include: having network storage expertise and selling to SOHO, SMB and/or enterprise markets, having minimum revenue of $10,000 and meeting minimum staff requirements.

“We offer rebates, we have dedicated account managers to look after the premium partners, we have pre-sales support, marketing activities and special discounts as well,” Iomega A/NZ business manager for the SMB division, Chester Chiew, said.

Chiew stated that as 90 to 95 per cent of Iomega’s Australian customers are within the SMB sector, attracting that market at an earlier time and growing the business is key for the company.

The company has also appointed two new distributors, Lan1 and Open Platform Systems (OPS).

It made the move as it expects the NBN rollout to aid the physical security space, especially within the CCTV and IP networks market in the next three years.

“The reason we picked the two distributors is their focus on building solutions and their focus on their network storage market instead of just moving boxes,” Chiew said.

The companies will be distributing Iomega’s network storage products.

Iomega has three other distributors within the IT market – Ingram Micro and Dicker Data, which have access to its full range of products and Westcon, which distributes its network storage products.

Partners can sign up to be a premium partner through the partner portal at www.ioclub.net.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: CTV, Dicker Data, ecruit, etwork, Ingram Micro, Ingram Micro Australia , Iomega, Lan 1, Westcon
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