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iiNet ‘helpers on wheels’ to hit East Coast

The Perth-based ISP wants to bring its successful BoBsquad to Sydney and Melbourne
BoBsquad cars parked outside iiNet's Perth headquarters.

BoBsquad cars parked outside iiNet's Perth headquarters.

  • BoBsquad cars parked outside iiNet's Perth headquarters.
  • Some of the members from the BoBsquad team.
  • Bobby from the BoBsquad.
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Perth-ISP, iiNet, will be setting up its ‘helpers on wheels’ team in Sydney and Melbourne next month.

Dubbed the BoBsquad, the new business unit has been in operation for 12 months in Perth. It now has 12 working members that can be redistributed to different departments during quiet periods.

The company showed off the team during its Open Day on Monday.

Click here for the Inside iiNet HQ in Perth slideshow

iiNet residential customers in Perth are able to call request help from the BoBsquad should they encounter any Internet-related trouble. A member of the squad will drive out in specially branded vehicles to a given location to aid customers.

These mobile workers can not only help with Internet connections problems but teach customers how to set up other internet enabled hardware such as smart TVs and gaming consoles as well.

The service isn’t free with a starting cost of $99 for the first hour and a steady $22 half-hourly rate charged for longer visits.

While $99 sounds like a lot of money, iiNet isn’t making much profit out of the service just yet, according to a BoBsquad member. Operating the fleet of cars alone is costing the ISP money.

Since the BoBsquad vehicles also carry stock of iiNet products, such as the BoB2, the company hopes to eventually make a profit through hardware sales.

But iiNet is already reaping the rewards from the team with improved customer satisfaction.

iiNet plans to have six BoBsquad members in Sydney as well as Melbourne.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: iiNet
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