EMC brings service provider program to Oz

Cloud storage vendor, EMC has locally taken the wrappers off a new service provider partner program.

Called Velocity Service Provider Partner Program, it enables service providers to create, deploy, market, sell and deliver EMC-based public and private cloud services.

Telstra, Macquarie Telecom, Melbourne IT, Infoplex, Dimension Data and CSC, have already signed up to the highest Gold tier. Including Gold, the program will incorporate three tiers. Silver and Bronze levels will be gradually introduced during the next few months, EMC A/NZ national practice manager, public cloud, Lincoln Lincoln, said.

To gain Gold status, partners were required to meet criteria based on revenue targets, alignment to EMC, training certification and sales reporting.

Lincoln said it was keen to on-board more service providers to take part in the program down the track.

Partners can access increased sales, marketing, planning, education, business development and service creation resources to supply differentiated offerings into the market.

The program was initially launched at EMCWorld in the US in March. Lincoln said the program benefits and criteria are similar to the global version, but is slightly tweaked to suit local service providers.

Telstra cloud computing general manager, Mark Pratley, said the alliance with EMC was a key component in its $800 million cloud services investment.

Macquarie Telecom hosting managing director, Aidan Tudehope, said the fact EMC was making its technology more accessible to service providers meant it had the infrastructure required to supply end-to-end integrated Infrastructure-as-a-Service (IaaS) offerings.

“It enables us to extend the range of cloud capabilities we can deliver to customers under our Australian enterprise managed cloud offering – Macquarie Telecom Enterprise Cloud,” Tudehope said.

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