NewLease branches further into Asia

Subscription software licensing distributor, NewLease, has put firm plans in place to branch out into the Asia market.

NewLease CEO, Doug Tutus, said it had already established itself in Singapore, but wanted to make a more concentrated effort in building its business in the region.

“Our biggest growth we’re seeing is in A/NZ and for that next level of expansion, we’ve got to look to Asia,” Tutus said. “We’re using Singapore as a hub to expand out into the broader Asia community.”

NewLease is currently looking to hire another business development manager in Singapore.

In Australia, it is looking to employ more staff within its consulting business, which is headed up by Stephen Parker.

It is also hunting for another product specialist and has boosted its operations team to support the company’s next stage of growth.

Tutus is predicting 45 per cent growth in the business for next year.

“We budgeted for 41 per cent growth last year, and grew 54 per cent,” he said. “At the moment, we’re sticking to what we do well and our core market.”

Tutus hinted he’ll be looking into making an acquisition in the next 12–18 months.

“I’ve got to get what we’re doing right, and see what complements what we do,” he said.

Hot areas for growth in the market at moment centred on service providers within the enterprise space, Tutus indicated.

“The enterprise space is where there’s a hell of a lot of growth,” he said. “The SMB space has always been a steady grower, and they’ve maintained it, but I’ve seen in the last 12 months is the top end of town really accelerating their own private cloud offerings.”

Tutus said there was also a lot of demand for private and hybrid Cloud models.

“Public Cloud providers like Microsoft and Amazon, are all raising awareness, but not everyone fits that cookie cutter approach. There’s a lot more demand in private and hybrid Cloud than what there ever was, which we’re putting down to marketing of big vendors and their public Clouds that don’t actually fit everyone’s business model,” he said.

So far this year, NewLease has added Veeam and CA to its vendor portfolio.

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