iPhone 4 world's thinnest Phone, not Samsung Galaxy S II

The UK's Advertising Standards Authority has ruled that Apple, not Samsung, has the world's thinnest smartphone.

Apple's iPhone 4--not the Samsung Galaxy S II--is indeed the world's thinnest smartphone, the UK's Advertising Standards Authority (ASA) has ruled. Apple's claims to the slimmest smartphone in the world were challenged by one complaint that Samsung's Galaxy S II Android smartphone is actually thinner.

It's all in the technicalities: at its thinnest point, the Samsung Galaxy S II is 8.71 mm, which is slimmer than the iPhone 4's uniform depth of 9.3 mm. If you look at the issue from this point of view, then Samsung should be able to claim it has the skinniest smartphone.

Apple has however countered this methodology and told to the ASA "consumers would not be interested in the thinnest part of the device, but in its overall measurements, as these would, for example, affect whether the device could fit into a pocket or a purse." Apple correctly pointed out that the Galaxy S II has bulges at the top (for camera lens) and bottom (speaker, antenna) of the phone.

If the bulges are taken in consideration for the thickness, the Galaxy S II measures 9.91 mm, which is thicker than the iPhone 4 (9.3 mm) - despite the S II being thinner on average than the iPhone 4.

The ASA sided with Apple's measurement methodology and said: "Because the iPhone 4's thickest point was thinner than the thickest point of the Samsung Galaxy S II we concluded that the claim 'the world's thinnest smartphone' was not misleading."

The ASA also has had another interesting ruling last month, TechCrunch noted, when it banned Motorola from calling its Atrix smartphone the world's most powerful smartphone, as two Samsung users complained it was misleading. The authority ruled the Samsung Galaxy S II could make the claim instead, due to its dual-core 1.2GHz processor, versus a dual-core 1GHz processor on the Atrix.

Follow Daniel Ionescu and Today @ PCWorld on Twitter

More about: Apple, ASA, Galaxy, Hewlett-Packard, HP, Motorola, Samsung
References show all
Comments are now closed.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: Apple, samsung, consumer electronics, smartphones, Samsung Electronics, iPhone, Phones, iphone 4
ARN Directory | Distributors relevant to this article
Alloys , Aquion , ASI Solutions , Australasian PC Distributors (APCD) , Australian IT Spares , Avnet Technology Solutions , Banksia Software , Bluechip Infotech , Com1 International , Dicker Data , Dynamic Supplies , EMPR Australia , Express Data , Express Online , ICT Distribution , Impact Systems Technology , Ingram Micro Australia , Leader Computers , Lynx Technologies , MPA Systems , Multimedia Technology , POS POS , Sektor , Synnex Australia , Topstar Computer International , Wholesale IT , XiT Distribution
ARN Directory | Vendors relevant to this article
HP
rhs_login_lockGet exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
Find distributors by name | vendor | location
Channel Deals
/deals/aca-pacific/482_abbyy-finereader-11-the-professionals-choice-f
ACA Pacific

ABBYY FineReader 11. The Professionals choice for Intelligent OCR.

More details »
ARN Vendor Directory
Find vendors by name | category

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.